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■ 1890 The trader Josef Schreyögg opens a delicatessen with groceries and coffees from
all over the world in Meran.
■ 1905 Commissioning of an electrically-powered coffee roasting machine.
■ 1945 After the turmoil of the war Josef Paul, the company founder’s son, continues
to operate the coffee roasting together with the wholesale food business.
■ 1970 The company specialises on the production of high-quality coffees.
In the 80s Peter Schreyögg takes over as company director.
■ 2001 Yet another bottleneck results in the construction and occupation of the new
company building in Rabland in the community of Partschins.
Tradition since 1890
Coffee production is a very special craft and requires much practice. It takes years of experience to acquire the knowledge
required and the ability to discover and understand the diversity found in coffee. As a natural product coffee is influenced by, and
depends on, many factors, so that it is just the more important to be able to assess the product in its raw condition, to adjust the
roasting process to it, to be able to assess and design the flavour, in order to reach perfection in the cup. A wealth of experience
gathered over the years and decades is the basis and strength of the company.
The coffee roasting company with its long tradition is run by Peter Schreyögg in the 3rd generation. He personally takes
care of the purchase of the raw produce, production and sales. Together a team of specialists in production, technicians for coffee
machines, administrative staff and a sales team in Italy and abroad ensure the continuous growth of the company.
The production of high-quality espresso is our specialty. Our broad range of coffees developed over the decades to accommodate
the taste and requirements of customers, however, also comprises very fine filter coffee blends for breakfast consumption,
special organic coffees, vending machine coffee as an allround coffee as well as decaffeinated espresso.
The products are mainly marked by their good digestibility and balanced properties, which the end-user describes as
soothing. Extreme care from the bean to the cup. For our excellent coffee blends we exclusively purchase ”specialties” from
selected plantations, which meet strictest criteria, and improve them by applying every trick in the ”art of roasting”. The result
is consistent quality, which we achieve by our special roasting process as well as complex blending ratios.
The company has been granted IFS certification for Europe (International Food Standard for the food industry). A quality
management system which guarantees the safety and quality of our products. In today’s highly competitive markets, also on an
international level, product safety is of utmost importance and will be increasingly decisive for positive business deals.
A ”very good” rating in the German magazine ÖKO-TEST in 2007 was both an incentive and a compliment for the company’s
work and the associated products. ■
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