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28 Thinking the Future III
Rock It Suda, which was opened in 2009, soon became a mecca
for people who love architecture and nature equally and are
looking for a holiday that is well off the beaten track. According
to the manager of the complex, the hip Kim Jae-il, most of the
guests are Koreans, but a growing number of tourists from
abroad are fi nding their way to this remote region because it’s
been recommended to them by enthusiastic friends or architecture
blogs on the Internet.
The charm of Rock It Suda is due not only to the beautiful landscapes
of Gangwon-do but also to the architectural concept
behind the complex, which has the quality of sculpture. Moon
Hoon, the planner, is not a traditional architect but an artist who
creates video fi lms and installations. “At the moment I happen
to be doing architecture,” he says. What all his works have in
common is that they transport the viewer — or the inhabitant —
into another world where he or she is allowed to defi ne even
the laws of nature and aesthetic principles on his or her own.
Moon Hoon calls his work “Space Tuning”. Rock It Suda is his
masterpiece.
The six houses have identical ground plans but completely
individual shapes. The resort has been inspired equally
by Western consumer icons such as Barbie and Ferrari and
the Asian concept of building design, which involves a fusion of
interior and exterior spaces.
Of course not everyone will like these fl ashy and colourful
buildings. Critics call these houses simply eccentric, nonsensical
and illogical. But they’re being unfair to the builder,
because Moon Hoon has a reason for everything he does.
His motives may be diff erent from those of most other people,
but he’s got a logic of his own — or, in this case, a specifi c
commission.
“Spain” was the key word the owner-builder of the complex,
Kim Jae-il, said to his architect. That’s because he had lived
there and was so impressed by it that he wanted to import its
way of life to this province in southern Korea. “Bullfi ghting and
Andalusia were the infl uences I wanted to see in these buildings,”
says Kim. The eccentric Moon Hoon was the right man
for the job. However, says Kim, all of the fi rst drafts looked
alike. Together, the two men decided to add other designs: the
Ferrari, the Stealth Owl and Barbie.
In Rock It Suda, not only the houses’ outer appearance
but also their interiors are unusual. The bedrooms, living rooms
and bathrooms correspond to the houses’ respective motifs.
The walls are painted or wallpapered in an appropriate colour
or pattern. Even the smallest details are correct. For example,
the interior of the Ferrari house is 100 per cent red — right
down to the air conditioner and the fridge — and the black-andwhite
stripes along the outside are repeated on the fl oors.
The small resort complex bears the same name as the rock band
in which its owner, Kim Jae-il, plays bass, and the band rehearses
in the small café that is part of the complex. Today, though,
there’s no music in the air. “Unfortunately, we don’t have a drummer
right now,” says Kim. His love of music matches the style of
the houses. Rock It Suda rocks, even though none of the houses
is based on musical motifs. The loud colours, the built-in technology,
the craziness — all of it is pure rock ’n roll.
The essence of Rock It Suda is the contrast between its
ultramodern design and its rural surroundings. Jeongseon is a
popular tourist region. People come here for skiing in the winter
and for enjoying the landscape in the summer. But the main
reason for building the complex so far from the capital was the
aff ordable cost of land. South Korea has a long tradition of
theme-oriented “love hotels” in which visitors can step into another
world. Rock It Suda takes this trend to a new level. It’s
always booked out at the weekend, says Kim Jae-il — and nowadays
it’s not so easy to book a room during the week either.
The houses were built from cast concrete and then painted
with spray paint. The Ferrari house and the Stealth Bomber
are covered with an enamelled metal coating. A bit lower down
on the mountain, below these works of pop art, are four very
simple houses built in the Korean style. They are also part of
the complex, and in a certain way they form the foundation of the
fi ghting bull and Ferrari structures. Here too, Moon Hoon has
incorporated a quirky detail: in each of the downhill houses, a
ladder concealed in a cupboard leads to the pop-art house directly
above it. Guests can rent both houses and thus have room
to accommodate an entire extended family.
It’s no wonder that Rock It Suda is especially popular with
kids. That’s due not only to the swimming pool that is part of
the complex. Some of the houses have an extension — an accessible
tunnel whose fl oor resembles a trampoline. A stay
at Rock It Suda is comparable to a visit to an adventure park.
“I hoped the buildings would also be entertaining,” says Kim.
But Moon Hoon and Kim Jae-il are too smart and sensitive to
simply lock up their guests in a colourful fantasy world. The
stunning mountain landscapes that surround the complex are
the real stars of this architecture.
Moon Hoon has made sure that the mountains and forests
are visible from inside the houses as well. On every side of
these bright houses are huge windows that off er views of the
river and the forest, mountaintops and meadows. From the bedrooms
one can look directly at the starry sky. Moon Hoon realises
the even the concept of Space Tuning cannot compete with
the reality of outer space. ¤
Further information
www.rockitsuda.com