new spaces 10 EN

34 Gaggenau Online Values brought to life: The new online presence will refl ect the brand’s identity. Authentic, uncompromising and extraordinary: Attributes that characterise the Gaggenau brand in every respect. They point the way when it comes to conceptualising and designing a new online presence. And they are basic elements of the brand’s redesigned website, which will present Gaggenau worldwide starting in March 2012. The site’s content and visual design will convey these three core attributes. It will refl ect the authenticity of the original by focusing on the product as an attention-getting “icon”, starting on the home page. “Uncompromising” also describes the approach taken with technical details. www.gaggenau.com The Difference Is Gaggenau: A preview of the new online brand experience Each individual detail can be found on the website, set in an impressively sophisticated overall aesthetic. “Extraordinary” is the right word to describe not only the web design, but also the practical utility of the site. On just three levels, the user can quickly gain an overview and fi nd all of the product information and combination possibilities for the appliances. Integrated animations and fi lms demonstrate appliance installation and functions. This is all thanks to the site’s user-friendly overall concept, which it will also be possible to experience on smartphones and tablet PCs. ¤ HHOTOGRAPHY: COURTESY OF APPLE

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