new spaces 10 EN

58 Worldwide Hamburg Gaggenau and the BCP Hall of Fame Gaggenau new spaces 09 48inductors In 2011 the Gaggenau magazine new spaces won the gold award for the third time in the Best of Corporate Publishing (BCP) competition, the largest German contest of its kind. That’s a good reason to celebrate! The award also means that new spaces will enter the Hall of Fame in 2012. This distinction is reserved for participants who have won gold three times since 2003, the year of the fi rst BCP competition. www.bcp-award.com See page 49 01_Cover.indd 1 09.05.11 11:48 Italy Poetry Meets Visual Idiom Verse meets visual art: “Collezione 7 x 11. La poesia degli artisti” is the title of an unusual Italian art-book and its exhibition currently taking to the road with works from 77 artists. The participants turned to their favourite poems or poets for inspiration and thereby supplied the paintings, photographs and mixed-media artworks — all sized 7 x 11 centimetre. The numbers seven and eleven stand for the two most common metres of Italian poetry, settenario and endecasillabo, which have been used since the Renaissance. Gaggenau supported the ambitious artistic project together with the Italian furniture and kitchen manufacturer Valcucine. Curated by Marco Fazzini, the exhibition will initially be shown at galleries in various Italian cities before moving abroad. The exhibition catalogue was published by AMOS Verlag and is available, among other places, at the Eco Bookshop of the Valcucine fl agship store at Corso Garibaldi 99 in Milan. www.valcucine.com/ecobookshop www.youtube.com/watch?v=Mr4pWT1f39g Spain Gaggenau Experts Forum “The Magic of Granada. The Magic of Gaggenau” was the theme of the traditional annual Gaggenau Experts Forum in Spain. This year the gathering of successful sales partners was held in the prominent setting of a World Heritage site: the palace of Charles V at the Alhambra in Granada. Amidst these impressive surroundings so rich in history, visitors learned more about the strategies and prospects for the Spanish market, which is currently facing the repercussions of the fi nancial crisis. In addition to presentations on current design trends for premium-class household appliances, visitors listened to an address by the author and economics expert Leopoldo Abadía, who caused a sensation with the economic analysis put forth in his book La Crisis Ninja. On show during the event — and the object of much admiration — was the full-surface induction cooktop CX 480. www.gaggenau.com

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