www.psi-network.de PSI Journal 5/2012 the detail. Here we see the motto of Lunari is fulfilled: “More than one sees at first sight” – because the rain protector combines four functions. Firstly, it protects the child, the saddle, it also serves as a waterproof packaging for the seat as well as the items transported on it, and detached from the bicycle it can be worn as a classic rain cape. Designed entirely according to customer wishes, the Lucky Cape can also be turned into a travelling billboard. SUCCESS WITH “LUCKY CAPE” It took until 2005, however, before this patented product was ready for series production. From then on the company with the crescent moon in its logo gathered momentum. First, the Lunari team tried to market the rain protector through direct sales to individual bike shops. With increasing awareness the demand also increased. The breakthrough came with a wholesaler who supplies bicycle shops throughout Germany. Yasmin von Schweinitz was able to locate a reliable production partner - in- It all began with the Lucky Cape. itially in Poland and later in the Far East. The final quality control and despatch of the manufactured products made of highquality materials, however, is still carried out at headquarters. ADD A TOUCH OF COLOUR TO LIFE Until today, the Lunari portfolio has expanded with some more imaginative multi-functional products. The Color 4Life series - as the name suggests - brings a little colour and lightness to life. It consists of a special rain poncho for the disabled, designed for the wheelchair with many extras and a walker frame protection for seniors. Tie Fit is a scarf for sporty people, which can also be used as a bottle holder or turned into a sweat-absorbing cap in a jiffy or turned into a handy belt with pouch. Lunari also continued to think about the cyclists. Flex123 is a stylish, connectable and naturally waterproof saddle protector which can also be used as a basket or as a normal bag. Relatively new to the range is the Flex1-2, a saddle protector which The Color 4Life rain poncho for the wheelchair, equipped with lots of extras. The new, spacious company building. serves either as a handlebar bag or as a handy bag. All products can of course be customized. HARMONIOUS DUO With increasing success, the original premises became too small. In late summer 2011 the Lunari team moved into a new, spacious office building near the old one. Here is where the product samples are created, and where Silvia and Yasmin von Schweinitz work on new ideas and concepts. While the mother appears as the creative mind, the daughter, a graduate of psychology and economics, takes care of marketing and product sales. Both obviously pursue their profession with a great deal of passion. In the future Silvia and Yasmin von Schweinitz want to remain faithful to their good intentions, “to design innovative and highquality products that help make life easier.” Going by the qualities that have previously shaped their company, they should succeed in this, too: “With passion and fun!” www.lunari.de < 81

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92
Page 93
Page 94
Page 95
Page 96
Page 97
Page 98
Page 99
Page 100