The Tykho radio set the stage for what was to follow and today is still one of the company’s best-sellers. The designer Marc Berthier has been rewarded for his efforts: He has received several prizes and his design is on exhibition at the MoMa and at the Centre Pompidou. the many creative minds who design for the company and who pass on the Lexon style to the products. The success the company has achieved speaks for itself. Some of the objects, such as the Tykho radio, are a part of a permanent exhibition at the New York Museum of Modern Art (MoMa) and the Centre Pompidou in Paris. The mini radio has been quite a sensation primarily because of its expressive colours and unusual material, and it has continued to be a best-seller up until now. The designer Marc Berthier has received seven awards for the Tykho radio, which is made out of solid rubber. Lexon also scores well with its bag collection. The Airline Collection comes in every possible form, including document cases and travel trolleys. Details, such as specially placed zippers and the round and soft shapes of the bags, make their design truly special. According to Lexon, this travel companion has the advantage of being made out of a very light microfibre material. STYLISH FOR THE ENVIRONMENT The company invests a lot of time in selecting the materials for its products. Above all else, the company’s priority is on the finishing process for the environmentallyfriendly materials. A brand new addition to its product line is the Safe Line. The radios, clocks, calculators and pens are made out of bamboo, a fast-growing raw material, and a biologically-degradable plastic known as PLA. Again it is the apparently insignificant details that make all the difference: the Safe Radio runs on a dynamo. You can enjoy music for 30 minutes by simply winding up the crank handle for one “What sets Lexon apart is the design. We try to be different,” explains René Adda, Lexon. minute, which makes it ideal to take it along while you are on the go. Meanwhile, the clocks and calculators in the collection are powered by solar modules, so there aren’t any batteries that have to be discarded. A GIANT STEP FORWARD Originally all of Lexon’s products were only being made for the promotional product market. Although this is still true for 75 per cent of their products, some individual products are also for sale in retail stores. Recently Lexon has started conquering the Asian market. In 2009 the company opened its first offices in Shanghai and Xiamen. But Lexon has even more plans for the future. True to Lexon’s motto “Always forging ahead without interruption,” the company is expected to spruce up the lives of South Americans in the near future with art for everyday life. < LEXON S.A. Tel. +33 141 102000 Fax +33 141 102001 contact@lexon-design.com www.lexon-design.com 79

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