www.psi-network.de PSI Journal 5/2012 Great products, professional advice and a good atmosphere – the 40th K+M spring fair was clearly a treat for the participants. we are showcasing the products that the team found at the PSI Trade Show. You can also see what highlights we found while doing our own research.” The Swiss distributor and cooperation partner, who takes care of K+M’s joint customers in Switzerland and capitalises on the synergy effect, is also present at the in-house fair. The Swiss company has left visitors with quite an impression with their very high blown-up sculptures that were placed on the grounds outside. NO COMPROMISES IN TERMS OF QUALITY What is the mood in the market? Hennig doesn’t have to think a long time about an answer: “We had a very successful year. But at the moment it looks as though customers are waiting to see how the economy is going to develop. We may have lots of work and are continually writing price estimates, but orders are coming in slowly.” But Hennig also maintains his resolve when it comes to quality. There is still considerable risk that people could be harmed by products that do not conform to stand- ards. “We only work with suppliers who can prove that they have a complete quality assurance system in place. Everyone knows that social audits, lab tests and conformity efforts cost money and inevitably lead to higher costs for products. Unfortunately many customers are still not aware of how important this is because they are still demanding the impossible: low prices for safe products. The industry still has some work to do in this area in terms of informing them of the situation.” ALL-AROUND SERVICE K+M’s new internet site made its debut, just in time for the in-house event. K+M presented its user-friendly, quick, clearly arranged and very informative site to its customers. Hennig also drew attention to the new shopping portal Wetterdepot.com, Innovations from the PSI Trade Show could also be seen. which is a traditional B2C shop where users can purchase products related to the topic of weather. This shop includes everything from rain ponchos in a wide array of colours to deckchairs or flags for cars. The special thing about this shop is that the system guides the user while shopping. For example, if he orders ten rain ponchos then the system calculates how many more ponchos he would have to order in order to be eligible for the next higher discount. In this respect, the shop is just as ideal for individual users as it is for companies which want to give their employees or customers weather accessories. Hennig goes on to explain: “This shop for end customers really serves as a demo version because it shows customers how the shops we have developed could look like.” < 47

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