80 COMPANY A successfully ingenious team: Silvia and Yasmin von Schweinitz. LUNARI OUTDOOR, WERBEMITTEL & VERLAG GMBH VERSATILE PRODUCT INNOVATIONS The German company Lunari surprises with a number of promotional products whose multifunctional benefits help to ease everyday life in a pleasant way. Behind the products are two people with an innovative spirit and a great deal of passion. The remarkable history of the company Lunari is also the story of two sympathetic ladies. It began five years before the official founding of the company on a rainy day in 2000. Silvia von Schweinitz was standing at the window of her house in Lemwerder near Bremen and saw a mother riding on a bicycle on the street, the child seat exposed to the rain without protection. She immediately began generating ideas as to how the problem could be ideally remedied. Her ingenuity was awakened and from then on there was no turning back. This was also the birth of the “Lucky Cape,” the nucleus of today’s success. Lucky Cape is anything but an ordinary rain poncho; its development from the initial design cost several months of PSI Journal 5/2012 www.psi-network.de The Multi-Fit scarf for sporty people can also be used as a bottle holder, a peaked cap and as a belt. tinkering and testing until the first prototype was able to leave the sewing workshop after satisfactorily meeting the high demands of the creator. “My mother paid attention to every little nuance with her creation,” recalls daughter Yasmin von Schweinitz, who manages the company together with her mother. Indeed the special feature of “Lucky Cape” lies particularly in

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