www.psi-network.de PSI Journal 5/2012 IDENTIFYING AND COPING WITH CORPORATE CRISES 8 This year, credit bureaus in Germany are reckoning with up to 40,000 bankruptcies. Of those companies affected, roughly two-thirds will have to go down the bitter path of total bankruptcy. Apart from the economic cycle, homemade mistakes are usually what sound the death knell for these enterprises. If the problems are identified early on, they can still be overcome. Promotional product companies which have encountered economic difficulties due to the crisis can benefit from this article. EYE-CATCHING PRODUCT PRESENTATIONS 46 In the past two months numerous in-house fairs took place. The organizers surprised their guests with exceptional locations, innovative products and professional advice. We were there to record impressions for you. Starting on page 46, you can read about the 40th Spring Fair of the company K+M Werbemittel GmbH as well as the 8th Promotional Product Day of the Mainz-based company Bartenbach Marketing Services GmbH & Co. KG. MT PRODUCTS GMBH: THE SPECIAL TOUCH 76 Far Eastern imports, quality standards and special designs completely tailored to customer needs – mt products GmbH shows that these components are not mutually exclusive, but contrary to popular belief can complement each other perfectly. RALF RÜHLEMANN: “EVERYTHING MUST MAKE SENSE” 82 When Ralf Rühlemann joined his father’s company Kasper & Richter in 1986, he had already lived in the USA for ten years where he completed his studies, and gained work experience in Germany. Gradually he further developed the product portfolio of the manufacturer of fine mechanical precision instruments: Today the traditional enterprise supplies quality instruments for measuring and counting, optical products, travel accessories and products for outdoor and fitness. Wählen Sie Ihre Favoriten aus mehr als 500 SEMO- Plüschtieren! Promotion! Promotion! Sonderanfertigungen für Promotion, Maskottchen etc. – nach ihren Wünschen! TRIGON Deutschland GmbH Kränkelsweg 28 · D - 41748 Viersen Tel. 0 21 62 - 53 00 8-0 · Fax 0 21 62 - 53 00 8-20 E-mail: info@semo.de · www.semo.de 3

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