8 FOCUS PSI Journal 5/2012 www.psi-network.de CRISIS MANAGEMENT IDENTIFYING AND COPING WITH CORPORATE CRISES This year, credit bureaus in Germany are reckoning with up to 40,000 bankruptcies. Of those companies affected, roughly two-thirds will have to go down the bitter path of total bankruptcy. Apart from the economic cycle, homemade mistakes are usually what sound the death knell for these enterprises. If the problems are identified early on, they can still be overcome. Promotional product companies which have encountered economic difficulties due to the crisis can benefit from the following remarks.

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