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Kalfany 86 T The employees of the companies had gathered at Europa-Park in Rust, the venue for the triple anniversary celebration. Fritz Haasen, Klaus Richter and Elmar Schlesinger, the Managing Director of Kalfany Süße Werbung, welcomed the guests and guided them through the history of the internationally positioned group of companies: The ZRT currently holds an interest in 8 specialist food companies through Zertus GmbH. Almost 2,000 employees work for the group of companies at 11 production sites and a further 7 locations in 6 countries. Pulmoll has been known as the tried and tested lozenge for throat and voice in Germany for 60 years. And the 35year success story of Süße PSI Journal 11/2016 www.psi-network.de Süße Werbung/Pullmoll/ZRT Triple anniversary The highlight of the evening was a gala dinner with amusing interludes. No fewer than three anniversaries were recently celebrated: 35 years at „Süße Werbung“, 60 years of Pulmoll (one of the leading brands of Kalfany/Süße Werbung) and 190 years at Zuckerraffinerie Tangermünde Fr. Meyers Sohn Holding GmbH (ZRT), the holding company of the promotional sweets specialists from Herbolzheim. Fritz Haasen, Klaus Richter and Elmar Schlesinger, the Managing Director of Kalfany Süße Werbung, welcomed the guests. www.suesse-werbung.de Werbung begins with the idea of a master confectioner through to one of the major players in the field of producing promotional products confectionery. Remarkable history As a specialist for sweet advertising, the company has its own fruit gum and candy production, produces special shapes made of chocolate, packages peppermint in promotional bags or tins, and claims to be the inventor of the business Advent calendar. Certified quality of the innovative sweet promotional products and renowned brands make up the successful recipe that has enabled the company to grow to its current size. So it is not surprising that the manufacturer also has its own „state-of-the-art“ printing technology centre with digital, flexo and pad printing. This ensures that the company remains flexible and can always respond to the diverse wishes and needs of the media world. It all started with dowels made of marzipan and chocolate, and now it produces several tons of fruit gums for promotional purposes, fine chocolate for individual Advent calendars and special chocolate shapes, and it surprises the market year aff ter year with innovations and strong exclusive brand partnerships such as with Ferrero, Katjes, Dextro Energy und My M&M‘®. Wonderful gala evening The motto of the triple anniversary was „Let‘s celebrate!“. The highlight of the evening was a gala dinner with amusing interludes à la Europa-Park. The subsequent dance night contributed towards rounding off an atmospheric celebration. <

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