Get the FLASH PLAYER to view this magazine:

Get Adobe Flash player

- or -

View as HTML version

Trends & Brands 4 1 Düsseldorf · G-30212 PSI Journal Internationales Magazin für Werbeartikel Oktober 2016 55. Jahrgang Fritz Haasen Kalfany Süße Werbung Das Ganze im Blick Product Guide Feste und Events Fashion, Outdoor, Freizeit Gewinner PSI Sustainablility Awards 2016 PSI 2017 Berater haben Schlüsselposition Verantwortung leben ben gg ung ung 3questions for Gabriela Kaiser, TRENDagentur PSI Journal 11/2016 www.psi-network.de What is a trend? In common linguistic usage, a trend is what is currently ‘in’, i.e. a product or product appearance that many yppeople p would like to have. Trends affect our entire way of life, what we wear, how we live, what we eat and drink, our feelings, thoughts and behaviours. How do trends develop? We live in a world of constant change. With these changes, we experience p longings g g and they yset off trends. Increasing urbanization, for example, leads to a longing for naturalness and thus for products that satisfy this longing and related needs. What are trends important for? Trends offer guidance because not everyone knows which product to choose. As group g p mem- bership p is important p to most people p p , they follow the trends of their group. 2 Düsseldorf · G-30212 PSI Journal International Magazine For Promotional Products October 2016 Volume 55 Fritz Haasen Kalfany Süße Werbung Manager with a vision Product Guide Festivals and events Fashion, Outdoor, Leisure Winner PSI Sustainablility Awards 2016 PSI 2017 Extended visitor concept Demonstrate responsibility bili bility ate ate Dinner is served it be simple gs or extra tablew e menu – the set table should have a uniform, elegant design. The combination of food and life philosophy is becoming more and more popular. 1 | Wintertime Kollektion • Emsa GmbH • www.emsa.com • PSI 42692 2 | Clear Messages • Rastal GmbH • www.rastal.com • PSI 41829 Striving for innovation Magazines remain trendy. The Academy of German Media, for example, recently devoted an entire Forum for the Future to this topic. The PSI Journal is also reinvented from time to time – as the relaunch and the international PSI Europe show – and is itself a timeless trend.

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92
Page 93
Page 94
Page 95
Page 96
Page 97
Page 98
Page 99
Page 100
Page 101
Page 102
Page 103
Page 104
Page 105
Page 106
Page 107
Page 108
Page 109
Page 110
Page 111
Page 112
Page 113
Page 114