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Market research 3is the number all good things come in – including the use of promotional products. A longlasting promotional effect (80 per cent), a positive impact on the company image (69 per cent), increasing the level of awareness (68 per cent) are the three main reasons why companies use a promotional product.* 365 days a year, a promotional product can be used or viewed. In compari- son, an advertisement in a local newspaper is viewed for ten to 15 seconds, and even direct mailing works for only 30 to 40 seconds. These are the findings of the promotional products impact study conducted by GWW. 95 other means of communica- 22 PSI Journal 11/2016 www.psi-network.de 2outof3 Britons choose electronic products, when it comes to promotional products. This is based on the findings of a study conducted by bpma. 16times higher than usual are search queries for promotional products when a major sporting event is involved. This was revealed by the evaluation of inquiries made through the PSI Product Finder using the example of the 2016 European Football Championship. 2.1 billion euros is the amount German micro enterprises (with up to nine employees) spent on promotional products in 2015.* per cent is the recollection value the advertised product boasts: Compared to tion, the promotional product is number 1.* * This information was taken from the promotional products monitor of GWW. 91percent of surveyed Polish end customers (managers of customer service departments and budget managers at small, large and medium-sized companies) use promotional products to enhance the image of their company. This is reported in a survey conducted by the Polish promotional products association PIAP.

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