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www.psi-network.de PSI Journal 11/2016 ed out that only PSI consultants and distributors who are registered as visitors of the PSI 2017 may invite their industry customers with a special code. Consultant spot as an optimal meeting point Of course, whoever issues an invitation would like to welcome his guests accordingly. Special consultancy spots will be set up in front of Hall 9 to provide an appropriate setting for entering into discussions. The booking figures prove that this offer has already been well received by PSI consultants and distributors. The 40 counters that had been offered were snapped up within a short time. If you have not booked a counter, however, you can still strike a dialogue with your customers without being disturbed. Moreover, there will be an additional meeting area in front of Hall 9. At stand H53 in Hall 11, there will also be a designated consultancy and industry customer lounge enabling undisturbed conversations with customers. For PSI consultants and distributors who are registered as visitors, all meeting places offer the opportunity to prepare their registered industry customers for their trade show visit and to give them an insight into the benefits and possible uses of promotional products. The PSI Best Practice Forum provides additional know-how with valuable background information – such as how full-service concepts help to meet corporate requirements when procuring promotional products, informative key figures of the promotional product industry and practical examples of successful haptic advertising. With this newly acquired knowledge, industry customers can then get an idea of the many possibilities and the enormous product diversity. Visitor badges make the difference In order for exhibitors to distinguish more clearly, industry customers will have a coloured endorsement and the letter “I” on their visitor badge. Each exhibitor will receive a scanning app with his stand booking, with which he can scan his visitors. This shows whether a visitor is an industry customer or not. In addition, the exhibitor can see which consultant invited these industry customers. The technical basis for this is provided by dMAS Notes, the new partner for PSI lead tracking. This tool automatically recognises whether a visitor is a distributor or an industry customer. The exhibitor will only be issued the name of the industry customer and his company, as well as the entire contact details of the inviting distributor. As is currently the case, order processing will be carried out exclusively through the distributor. In addition, after the trade show the inviting PSI distributor will receive an overview of the stands at which his industry customers were scanned by the exhibitor. This is how the distributor can find out during his follow-up activities what his industry customer had inquired about. www.psi-messe.com PSI matchmaking established itself as an official business networking service last year. Networking thanks to PSI matchmaking The Industry Customer Day is an important new business opportunity for PSI consultants and distributors. In order to do business successfully, however, there are also tried and tested options. As was the case at the PSI 2016, PSI matchmaking will again be offered as an appointment planner tool and thus an official business networking service for exhibitors and visitors of the PSI 2017. Starting in November, PSI matchmaking will enable new and existing B2B contacts to be sought prior to the trade show, before meeting them at the PSI 2017. After Work on the first day of the trade show The PSI 2017 features a new sequence of trade show days. And in more ways than one. Firstly, the trade show will be taking place from Tuesday to Thursday – and on the last day of the trade show two hours longer than previously. Secondly, the After Work Party will start at the end of the first day of the trade show, i.e. Tuesday, instead of on the second day of the trade show. Under the motto “Meet, talk, celebrate”, the get-together will once again invite participants to enjoy informal conversations, to exchange information and to make contacts; PSI is still a trade show where individuals meet, talk, develop relations and build friendships. < The VIP Lounge is once again an ideal setting to take a break for an informal conversation. 9

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