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PSI 2017 8 I f you want to do something particularly well, you should play a scenario through in your mind at an early stage. Our scenario: the Industry Customer Day at the PSI 2017. This new offer poses various questions for exhibitors and distributors which we would like to answer beforehand. The Industry Customer Day was deliberately de be ate y sc scheduled edu ed oon tthe e last ast day oof tthe e ttrade ade PSI Journal 11/2016 www.psi-network.de Networking is an essential aspect of any PSI. This will be no different in 2017. However, the network does not only consist of exhibitors and visiting PSI distributors and consultants. On the last day of the trade show, industry customers will also be attending for the first time. In addition to established meeting points, there will also be new spots for new situations. Professional discussions and informal conversations Networking in all its facets The PSI After Work Party is once again an integral part of the trade show. show. This gives PSI consultants and distributors the opportunity to use the two days before to find new products, maintain contacts and generate new ideas. With this knowledge spectrum, they will be well prepared to welcome their customers on the Industry Customer Day, to present them the first product highlights and to exclusively show them the leading European trade show for the promotional product industry. It should once again be point-

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