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Industry 54 F or this year’s event, the organiser bpma (British promotional merchandise association) had again come up with some great ideas. For instance, there was an innovation avenue in which student design work was exhibited, a “branding zone” and not least a competition called “Winning Formula” Some 250 guests met in Whittlebury Hall for the evening programme moderated by bpma Director General Gordon Glenister. The beneficial purpose of the Promotional Products Week (12 to 16 September) played a central role this evening. This year, the proceeds are going to Pancreatic Cancer UK, an association dedicated to the research of liver cancer and caring for cancer patients. By the middle of the Promotional Products Week, bpma had already collected 5,989 pounds sterling. On the previous day, bpma had invited guests to the fourth Ed- PSI Journal 11/2016 www.psi-network.de The bpma Show, which took place in Silverstone on 14 September, received top marks from exhibitors and visitors alike. The one-day event attracted around 400 promotional product distributors. For the first time, distributors were also able to invite their customers. A good 20 industry customers accepted this invitation. bpma Show surpasses expectations A resounding success The Winning Formula: the highly coveted award of the supplier product competition. www.bpma.co.uk Representatives of PCUK (top) were delighted with the proceeds. Gordon Glenister (bottom right) was happy, too. ucation Day. A good 140 participants were at Whittlebury Hall. According to bpma, 90 per cent of the participants said their expectations had been surpassed. The 13 speakers offered a broad spectrum of lectures and gave the audience a huge choice from within the industry and externally. This was exactly the intention of Gordon Glenister who was responsible for Education Day. “I was looking for excellent speakers who can really inspire our members. When you run a company, great ideas from other industries sometimes escape your attention.“ bpma Chairman Matt Franks also drew a more than positive summary of the two days:” I am absolutely overwhelmed by the great response of our members. With regard to our future collaboration with Sourcing City, I am already looking forward to a possibly even more spectacular event in 2017. <

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