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www.psi-network.de PSI Journal 11/2016 Brand affection made easy When a passion leads to collections and perfection is produced at its best, then you are right in the middle of the exciting world of the two Daiber brands James & Nicholson and myrtle beach. It is not only synonymous with cool styles and unforgettable moments, it also makes the brand experience emotional and noticeable in the merchandising area, increases brand loyalty and in particular strengthens brand image with its high quality. The extensive selection of products, styles, materials and colours of the Daiber collections is just as interesting for the incentive sector as it is for merchandising. Thanks to high-quality, trendy materials and designs as well as products in CI colours, the wearer and observer can be equally enthusiastic about the brands. In addition, special editions are possible. PSI 42819 • Gustav Daiber GmbH Tel +49 7432 7016-800 • info@daiber.de • www.daiber.de [ https://www.psiproductfinder.de/zda3nz Multi-coloured uma world Colours and emotions – both are inseparable. With the great variety of colours of uma writing instruments, every user is always a trendsetter. Whoever understands „the signature of advertising“ as a daily challenge as uma does knows the importance of individuality and extravagance when choosing the appropriate writing instrument. Colour is a key factor here. uma thereby sets new standards. The specialist offers countless models such as the Fashion, the Vogue, the Vane and many more in a variety of colours – and for the customers that means colourful, individually combined promotional messages that leave a lasting impression. Depending on the individual components of the writing instrument, there are also many possibilities to vary the colours: barrel, clip, tip, stopper and other parts of the pen can be provided with their own colour accents. „Mix N‘ Match“ is the principle at uma: there are virtually no limits to the design possibilities. A detailed overview of the colourful uma world is contained in the new brochure „Variety of Colours“. [ PSI 41848 • uma Schreibgeräte Ullmann GmbH Tel +49 7832 707-0 • info@uma-pen.com • www.uma-pen.com https://www.psiproductfinder.de/mjy0yz 89

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