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Preview ew December Deecceember 110 Selectively S l ti lyg given i away, aw elegant l g t and andd good g d Promotional product experts probably k kknow best that give-aways can achieve considerable considerable effects effects when when they they aare a cleverly integrated into an in- telligent elligent marketing campaign as this product prod group is an elementary seg- ment of o the industry. industry industry. Beautifully designed with a meaningful purpose and stringently tringently used used, they can unfold unfold an an effec effective effec impact. Branded products have long been an indispensable compon component of three-dimensional adver- tising. Renowned labels communicate quality, trust and acceptance – all qualities that make the advertising message long-lasting. Please give some consideration to the product theme of the January 2017 issue with the thematic group “Trade show innovations” and send your product presentations (image and text) no later than 7 November 2016 to: Edit Line GmbH, Editor‘s Office PSI Journal, e-mail hoechemer @ edit Chocolate Ch l t fancies f i The Th motto tt of f the th the Czech CCzech h chocolate h l t producer d Čokoládo ČČokoládovny k lád Fikar Fik is i simple i l yet t challenging: h ll i “W “We We can make k anythin anything thi out of off chocolate. chocolate.” h l t ”Al A look kat at tth the extensive t i product d trange range oof the company ompany confirms fi th that t nothing thi seems tto to bbe be iimpossib impossible ib and that hat h t imagination i i ti knows k no bounds bounds. b d Jindřich Ji dři h Fik Fikar and d his team eam pour all ll sorts t of f designs d i and d figures fi in i chocolate chocolate. h l t We take a look at this company. Werbemax celebrated “silver” On a sunny Friday evening in September, the promotional product professionals from Werbemax welcomed some 250 guests to celebrate their 25th anniversary in the adventure world of director and filmmaker Michael “Bully” Herbig at Bavaria Filmstadt in Munich. Embedded in the anniversary event, 14 partner suppliers show how well exciting bridges in communication with the customer can be built by using the appropriate promotional products. PSI Journal 11/2016 Imprint Published exclusively for the promotional products trade by PSI Promotional Product Service Institute, Reed Exhibitions Deutschland GmbH Völklinger Straße 4, D-40219 Düsseldorf Tel.: +49 211 90191-0 Fax: +49 211 90191-180 Internet: Publisher: Michael Freter Management: Hans-Joachim Erbel, André Weijde Editing: Edit Line Verlags- und Produktions-GmbH Dekan-Laist-Straße 17, 55129 Mainz by order of PSI GmbH Editor-in-chief: Manfred Schlösser Executive Editor: Ursula Geppert Editors: Martin Höchemer, r Anke Zimmermann, Christian Jacob, Werner r Menzel, Christoph Zimmermann, Simon Dietzen Duty Editor: Martin Höchemer Project Manager Publishing: Anja Heidbüchel Advertising Sales Manager: Anja Heidbüchel Key Accounts Key Account Manager: Armin Cyrus, Cross Media Sales Sales Manager: Senija Menzel, Karsten Böhme, Sales Executive: Thomas Passenheim, Alexandra Rymanova, alexandra.rymanova@ Regional Contacts Belgium and France: Reed Exhibitions ISG Belgium and France Alexandre Graziani, Italy: Reed Exhibitions ISG Italy s.r.l. Luigi Quadrelli, Spain: GPE S.L. Olga Pons Tel.: + 34 93 4244000, Turkey: Istexpo Ismail Sezen, UK: Reed Exhibitions ISG UK Daniel Cordock, Design: Edit Line GmbH, Mainz by order of PSI Promotional Product Service Institute, Reed Exhibitions Deutschland GmbH Layout: Stephan Weiß, Stephan Flommersfeld, Kerstin Vogtmann, Carlotta Katzer Photos: Lars Behrendt, Ursula Geppert, Martin Höchemer, Anke Zimmermann. The title theme and editorial content include the use of photos from Translations: Translanguage, D-40885 Ratingen Printing: Kössinger AG D-84069 Schierling Advertisement price list no. 48 of 1 September 2015 applies. ISSN number 1436-6193 Signed articles reflect only the opinion of the author. The publisher shall assume no liability for unsolicited manuscripts, photos and other documents. Return only if return postage has been paid (likewise no liability). For members of the PSI, the subscription price is included in the membership fee.

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