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PSI 2017 18 The advantages for exhibitors and visitors: > The system automatically detects whether a visitor is a distributor or an industry customer. (Just a reminder: Thursday is the trade show day when industry customers may be invited by PSI distributors.) The tickets for industry customers are also specially marked and colour high- y PSI Journal 10/2016 www.psi-network.de dMAS, the digital trade show inquiry system for the promotional products market in D-A-CH, is the new partner for PSI Lead Tracking. The online software – briefly described as a “digital trade show bag” – has been used in recent years at several important regional trade shows and in-house trade shows. Target group extension PSI 2017 dMAS is new partner for PSI Lead Tracking T For more information please contact PSI: Tel. +49 211 90191-702 lighted. The exhibitor will only be provided with the name of the industry customer, his company, and the full contact details of the inviting distributor. Orders will continue to be processed exclusively through the inviting distributor. > If desired, the PSI will rent out additional rental tablets (Android) to exhibitors. In addition to collecting visitor data, exhibitors can enter their products into the system (including prices, finishing options, variants, quantity, specifications, sample requests, personal notes etc.). Requests can thus be managed directly and offers sent to the distributor using the tool. > After the trade show, the inviting PSI distributor receives an overview of the stands where his industry customers had been scanned by the exhibitor. This enables the distributor to ask the exhibitor during his follow-up activities what his industry customer had requested. > Each visitor will also receive access to his digital trade show bag (the PSI will provide access data in advance). As the organiser, the PSI can also enter information about the trade show – this is also specific to the target groups (i.e. different information for distributors or industry customers). > With the “digital trade show bag”, exhibitors can also enter information after scanning the visitor (e.g. product information, catalogues in PDF format, etc.). > dMAS and its team will be on site during the set-up and runtime to support exhibitors if required. A counter will be specifically set up at the North Entrance. > In addition, dMAS will hold information lectures for distributors within the PSI Practical Forum on Tuesday (10 January 2017) and Wednesday (11 January 2017) for the presentation of the tools in English and German. Furthermore, dMAS will be offering two information sessions for exhibitors (one in German, one in English) on Monday 9 January 2017 at the trade show.

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