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View as HTML version PSI Journal 10/2016 Süße Werbung as an experienced producer of fruit gums and an established player in the promotional products market, have now grown into a powerful supplier that is certainly still capable of growing. High standards in all areas More than 200 employees ensure that gum, 200 tons of chocolate specialtie tons of sweets leave the company eve are made according to the highest qualit is ensured by five competent employee sible for quality management, and doc fications. This includes the strict Label al Food Standard), UTZ, the EU’s organ tion, and the DLG Award for long-stan ity. For Fritz Haasen, it goes without sa ity and safety of products meets the high manufacturing plant is a food processi an affiliated yet separate printing facility reasons why Kalfany Süße Werbung wa really large brand partnerships with nat tional companies that entrust the operat The energy management system is also certified accord ing to DIN EN ISO 50001 because when it comes to waste management, water and heat recovery Fritz Haasen and his fellow manager Klaus Richter (production, technology) do not make any compromises. Meanwhile, the company has a positive energy balance and is able to resell power. A modern, multi-award winning printing technology centre with facilities for digital, flexo and pad printing as well as the use of professional packaging systems have given rise to innovative, promotionally effective and eye-catching products for marketing campaigns of all kinds. Innovative services Fritz Haasen has also shown great dedication in tackling the development and expansion of the export department and various online services to open up new markets and gain new customers. The trend is clearly toward smaller quantities. In fact, there is an ever-increasing demand for individualised small quantities in the B2B sector. In order to make business with these customers profitable at all, a platform has just been designed to simplify the pre-press stage: The customer can configure his own products there, edit his logo and upload the data himself. The distributor supports the company in many ways: In addition to the web service with white label pages, online browse catalogues, banners and databases, Kalfany Süße Werbung provides a marketing service with neutral catalogues and various sales materials as well as product training. For Fritz Haasen, the PSI Trade Show and initiatives such as PSI First are marketing tools of great importance. Always ready to listen FRITZ HAASEN IN PERSON What was your first thought this morning? Hopefully I can wake up my child in time (summer job at Süße Werbung!) When is your day a good one? When I can kick-start and take care of lots of things that can enable us to progress in the long term, even if I do not always manage everything. What gets you in a good mood? When customers appreciate what we do and realise that quality and commitment are what count, not calculating down to the last cent. And what drives you crazy? When mistakes are repeated. What are you most likely to forgive yourself about? When I give it everything without being successful. When do you lose track of time? At work and on the golf course. If you were forced to take a four-week holiday, where would you go? To South East Asia: land, people and food... What do you like spending your money on? On holidays and food. Do you let yourself get seduced by advertisements? Yes, when they are good. When is a promotional product a good promotional product? When it has a highly emotional impact, whether it be through haptics, appearance, functionality, smell or especially taste (in the case of sweets) What is the best promotional product you have ever received? Chocolate with a relief of my colleagues and I celebrating our 50th – self-promotion, so to speak! What do you find irritating in relation to promotional products? Too much packaging. Haasen was aware of the fact that the merger of the two companies would take some time when he stepped before the workforce and announced the merger of the administration in Herbolzheim. He detected uncertainty and anxiety in view of the new situation that the employees would have to deal with. But even while the merger was in progress, he won the trust of employees because he always had an open ear for them. And that has remained so to this day. That is why the company is also a respected and popular employer in the region with low employee turnover, usually covering its demand for junior staff from within its own trainees. In order to allow all employ- 77

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