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www.psi-network.de PSI Journal 10/2016 Editorial of Hesse, allows its visitors to feel what sustainability means in terms of urban planning, architecture and culture. Art nouveau and classicism have merged around thermal and mineral springs to create a harmonious cityscape. Only interrupted by the greenery of the spa gardens with the imposing Kurhaus –the ideal place where sustainability can be felt, almost imposing. Where better could the presentation of the PSI Sustainability Awards have been celebrated (starting on page 12)? Hubertus Doms, manager of the baby products producer Hipp, also sent a clear message in his key note speech that was savoured with much applause: “Ethical behaviour is a prerequisite for sustained success.” Hipp proves this each day in an environment characterized by fierce competition and is under constant scrutiny by regulatory agencies, the media and political groups. In many industries, sustainability, at least as an objective, is not always recognized and accepted as a guiding principle. The promotional products industry has struggled to understand this issue as an important element of its actions. The challenges of everyday life were always too important and demanding. For several years now, however, a transformation has been taking place. Sustainability itself is becoming an issue that is essential for surr vival. Especially where the purchasing industry customer is committed to the guidelines of his company in terms of sustainability. International standards set the benchmarks. Often initiated by the younger generation, even SMEs are changing their views. What was once ridiculed is today the task. “Making a quick buck” is frowned upon; people want to be able to do good business tomorrow and the day aff ter tomorrow and still have a clear conscience. A transformation that the PSI helped to initiate in the industry, lives and has given a symbol with the Sustainability Awards. Join in – you too can register at www. psi-network.de and take part the next time. With this in mind Sustainability as a success factor W Manfred Schlösser | Editor-in-Chief PSI Journal Your opinion: schloesser@edit-line.de

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