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Opinion 102 T Etiquette PSI Journal 10/2016 www.psi-network.de he h rules l of f golf g lf specify p ifyhhow how tto to b behave while playing, how to interact with each other and also how to dress appropriately. appropriately i l Wh When When you you visit visit i i a a banker or insurance broker for the first time, the first impression will decide whether you trust him or not. The first impression is a lasting one. At our company we have a dress code – admittedly I find it somewhat antiquated in this day and age. In recent years, however, I have noticed time and time again that in the promotional products industry little emphasis is apparently placed on how to dress. The casual look seems to be more dominant. Indeed, it has often been mentioned to me that our industry does not always leave the best impression with the customer, at least visually. Is it not necessary to pay attention to one’s outfit? Surely this is expected by the customer? Can business run well without paying attention to outward appearances? I firmly believe that appropriate attire is part of the professional image in daily business – regardless of the industry. How I dress, however, also depends on the occasion. I would not go to a wedding dressed in jeans. I found it all the better and more impressive that recently at the ceremony of the PSI Sustainability Awards in the Wiesbaden Kurhaus all participants and guests appeared in formal dress, thus ensuring the evening a worthy and elegant setting. Best regards, Managing Director PSI michael.freter@psi-network.de

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