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Market research 84 per cent of German suppliers and 82.9 percent of distributors expect positive sales growth in the next five years. 150 percent: Last year, advertising expenditure within the political parties in Austria grew by 150 per cent. This is the conclusion of the Austrian market research institute Focus. 90have now responded 30 PSI Journal 10/2016 www.psi-network.de 1 in 2 micro enterprises spend more than 20 per cent of their advertising and communications expenditure on promotional products. This is the conclusion that is reached by the promotional products monitor of the German Association of the Promotional Products Industry (GWW). 25 % According to ZenithOptimedia, China can expect a 24.61 per cent growth in adverr tising spending (2015-2018). In comparison, Germany can expect 7.79 per cent, behind Great Britain and the USA. 526 billion dollars: In its current Advertising Forecast, the media agency Magna Global expects global advertising expenditure in 2016 to be worth 526 billion dollars. This would represent an increase of 4.6 per cent. According to the media agency, there are three main reasons for this growth rate: The Olympic Games in Rio de Janeiro, the European Football Championship, and the US presidential election. Accorr ding to the forecast, the latter will cause turnover in the USA to rise by 5.2 per cent to 176 billion dollars. per cent: Accorr ding to a survey by the market research company Nielsen, 90 per cent of consumers trust the advice of acquaintances.Companies and agencies and revived a very old form of advertising: word-ofmouth advertising. 66 M According to the GWW promotional impact study for promotional products, 65.77 million Germans possess a promotional product. This means a 95 per cent share of the German population over 14 years.

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