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View as HTML version PSI Journal 10/2016 ants and distributors. Through this structured integration of industry customers, the value-added chain in the promotional products industry will be controlled and sustainably supported. Consultants hold a key position All consultants should know that they do not have to invite their customers, but they can. If they do, they will have the chance to show their customers the entire spectrum of the promotional products world to demonstrate to them the possibilities of representational advertising and to convince them of the value of promotional products in the marketing mix. They can thus promote an awareness of the power of haptics in campaigns and activities in the industry and thus create a basis for new business. If more visitors come to the PSI and more valuable contacts are generated, a significant market stimulation which will benefit all levels of the industry can be expected. Distributors and consultants can therefore decide themselves whether in the future industry customers are visible for everyone at the PSI Trade Show as part of the value-added chain or whether they are not. It must be stated here once more again: At the PSI 2017, exhibitors will only communicate industry customer prices; the distributor will remain the sole business partner of the exhibitor. Only registered consultants can invite On O the first two days of the trade show, consultants can, as a hitherto, provide advice and meet their suppliers un- disturbed. Industry customers can only attend the tradee show on the final day, the Thursday. So how does the in- vitation at and aan a registration procedure work? To register viaa the he separate ate te PSI industry customer ticket shop in advancee or o to o register r at their own counter on site, they need an n invitation tion cod codde. This can only be obtained from a con- sultant, not fr from fr the PSI and not from exhibitors. An im- portant nt aspec as spect of the invitation process: Only consultantss who ho have rreggistered themselves as visitors to the PSI can n obtain an invit nvit vita v tation code. The PSI therefore recommendss that all consult consulta oonsulta tants ta who would like to invite customers s should register fo or the trade show as quickly as possible e so that they hey can th hen contact their customers in time. Forr several years ears ear ears now now, w, exhibitors have had the possibility to o invite i their distribut uto uttor customers to PSI free of charge by y providing p them with t th codes. To speed up the invitationn process p for industry ry y customers, it would make a lot off sense se if exhibitors also aal a sent their distributor invitationss in n good time. By doin doing in n so, they would in turn encouragee the he e distributors to invite invviit industry customers. On redeem- ing g th the invitation invita code, coddee the respective industry customer r can be e clearly clea clearly assigned assigne e to the PSI consultant. Use information page By referring to the information page specially created for them on the Internet, consultants can find out what they have to pay attention to when inviting a customer. The “Industry Day 2017” page will be available under the menu item “About the trade show” at Please take a look as you will find a clear summary of all the information you need to know. In the next issue, we will visualise being at the trade show and assume that the industry customer has properly registered with his invitation code and is excitedly entering the trade show hall. You can read about how distributors and exhibitors can adapt to the new group of visitors and what they should know in the November issue. < Only consultants who have registered themselves as PSI visitors can invite their industry customers. That is why consultants are best advised to register now as a visitor. 17

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