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manaomea 74 he story began in May 2014 in the Bavarian capital where Dr. Ulrich Riedel and Dr. Christine Arlt decided to give up their secure jobs in senior positions in the industry and research to realise their dream of establishing their own company for thoroughly sustainable and stylish products. Today, almost two years later, manaomea has launched its first products on the market. Pencils made from textiles The innovative textile pencils have already been nominated for the German Design Award 2017 and have recently won the PSI Sustainability Award in the category Sustainable Product. This perfectly reflects the claim of manaomea to combine design with sustainable and fairly produced products that tell stories. The first available product on the market is “Das Mäppchen (The Case)”. A textile case with a minimalist design, made from 100 per cent organic cotton (certified to GOTS & IVN Best) from a project of its partner Cotonea in Kyrgyzstan with high social claim. But that’s not all: “The Case” is handmade PSI Journal 10/2016 www.psi-network.de German Design and PSI Sustainability Award Double success Unique: manaomea received a PSI Sustainability Award in the category Sustainable Product. Why only 20 per cent of an entire tree is ultimately found in a pencil, and how an enormous change can be effected with a small product – these issues are a major driving force for manaomea GmbH in Munich. T The good-humoured innovation team of manaomea (left to right): Alexander Wiedemann (Distribution), Paul Kuhlmann (CSR), Dr. Ulrich Riedel (CEO), Simon Einwich (Marketing), Dr. Christine Arlt (CEO). www.manaomea.com in Franconia by a group of women who were looking for a way to combine family and career following their maternity. Focus on conservation of resources The company invents, designs and produces unique and innovative products. “Our goals are to combine the conservation of resources and the world. This leads to the creation of design products that surprise, impress and benefit people. The focus is on social responsibility and sustainability. manaomea wants to bridge the gap between rich and poor in the world by making things together with people from different parts of the world,” explains CEO Dr. Ulrich Riedel. The first invention of the company is a small pencil revolution: textile pencils made of natural fibres and biopolymers, manufactured using its own patented technology with novel designs that were previously not possible in wood. There are also smart textile cases handcrafted by designers. manaomea’s first products made of natural fibre composite are available in the PBS sector but the developments are not restricted to a particular industry. <

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