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130 XXX XXX PSI 2017 NEW TOOL FOR EFFICIENTLY CAPTURING VISITOR XXXX DATA X Ahead of the PSI 2017, PSI has agreed on a strategic cooperation with the Austrian company dMAS GmbH. dMAS is the digital trade show inquiry system for the promotional product market in D-A-CH. The software has been usedXXX by more than 600 suppliers and 50 distributors at major trade fairs in recent years. As a PSI member itself, dMAS GmbH knows the needs of the industry and many PSI members are already familiar with the system. The PSI is now relying on the expertise of the Austrians to capture visitor data. This is particularly important in view of the Industry Customer Day on 12 January 2017 because the system XXX Sourcing City Marketplace is the exclusive VIP networking event for experienced players among the industry’s top distributors. This is where they meet with leading suppliers in the industry from Great Britain and other European countries. Sourcing City Marketplace is based on the realization that traditional trade shows concentrate mainly on products and that experienced exhibitors and customers are of the opinion that the talk always revolves around the same topics. It is the right place for suppliers and distributors to meet potential partners. Here you can find PSI Journal 8-9/2016 11/2014 XXXX IPSA WILL AGAIN BE A BUSINESS PLATFORM IN 2016 Once again, it will be the pivotal point for industry pros and representative of advertising agencies, purchasing and marketing departments: the IPSA Autumn 2016, the biggest promo- SOURCING CITY MARKETPLACE: EXCLUSIVE OFFER X automatically detects whether the visitor is a distributor or industry customer. A special advantage for exhibitors of PSI 2017: They can all benefit from the system because when they book their stand they receive as many licences/access codes for the visitor data capture app as they wish. Apart from capturing visitor data, exhibitors can also use dMAS to store products in the system, to manage inquiries and to send offers direct to distributors. dMAS is available on the PSI Online Service Center (OSC) as of autumn. More details can be found in the October issue of the PSI Journal. < tional products trade show in Russia, the CIS countries, and Eastern Europe. It will be held at the Crocus Expo fairgrounds in Moscow from 6 to 8 September. The international IPSA trade show is the only event in Russia specializing in the promotional products and merchandising industry. It is the prime address for manufacturers and distributors of promotional products, service providers and their customers: full-service agencies, advertising agencies, production companies, and purchasers. Last year, 188 exhibitors were on hand. In addition, 4,714 professional visitors were counted at the Crocus Expo in Moscow during the three days of the show. Of the visitors, one-third were purchasers; another third came from advertising agencies, as well as advertising and production companies. Apart from new products and business solutions, the IPSA powered by PSI also offers a varied supporting program. < a relaxing atmosphere to strengthen existing business relationships and plan future collaboration. This year, the Sourcing City Marketplace will be held in Farnborough, England on 21 and 22 September. Only the VIPs among promotional products distributors with sales of more than £250,000 are invited to the twoday trade event. Visitors can book a SCM hotel package for £159, covering admission, catering, reception on the first day, the SCM Networking Dinner, and one overnight stay with breakfast at the Premier Inn in Farnborough. <

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