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94 COMPANY 5A PLUS GMBH TAILORED PACKAGING SOLUTIONS How can the optimum first impression be obtained for a promotional material? Probably the easiest way is by using packaging that enhances the communication of the brand and identity of the customer as well as the promotional product. However, in the case of small and medium-size quantities, the question of packaging costs quickly makes it difficult for the customer to make a decision. In the “worst case” an order is not placed. Relying on standardised mass solutions is regularly an inadequate solution. On the one hand, this will require sacrificing the promotional effectiveness. On the other hand, combining several promotional materials is not a trivial task. Added to this are new market requirements such as personalisation for the individual recipient, an opportunity to deep- ly ingrain the conveyed message into the recipient’s memory. FLEXIBLE PORTFOLIO A highly flexible solution portfolio is provided by “ab1Karton.de”, a brand of 5A PLUS GmbH. And, as the brand name suggests, even in small quantities. Besides packaging made of corrugated cardboard, all useful packaging materials available on the market can be processed, inter alia, foam, acrylic glass and other plastics as well as wood and composite materials. In addition to the classic finishing methods such as engraving, foil cutting and banderoles, there is also the possibility of largeformat digital printing. Thus, not only is PSI Journal 8-9/2016 www.psi-network.de 5A PLUS GmbH, headquartered in Magdeburg, offers custom-fit, emotionally strong solutions from a variety of packaging materials and finishing forms under the brand “ab1Karr ton.de” – and even in small quantities. Individual ball packaging, corrugated cardboard, 4-colour digital printing. Cheese box, corrugated cardboard, doublesided 4-colour digital printing. Example ab1Karton.de sample box: Individualised and personalised packaging, 4-colour digital printing. individualisation with a company logo and proprietary design possible. Rather, packaging can be eye-catchingly customised, i.e. provided with the name of the recipient. Moreover, by combining materials, sensational packaging solutions can be seamlessly created. MODERN MACHINERY – LEAN PROCESSES In addition to packaging standards, bespoke solutions are nevertheless possible – naturally everything custom-fit. “Despite the flexibility, prices are competitive and fair,” says 5A Plus. This is made possible by modern machinery and lean processes. Both aspects lead to short project times. And for those who require swift delivery or want to go easy on their own resources, “ab1Karton. de” can also take care of packaging on site and deliver in their name to the recipient.

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