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58 INDUSTRY Rosengarten in Mannheim, an art nouveau complex from the early 20th century, is the current home of TREND. TREND 2016 NEW LOOK FOR 30TH BIRTHDAY After eight years at the Euromoda in Neuss, TREND 2016, which is organised by GWW and will be celebrating its 30th anniversary this year will be held for the first time at Rosengarten in Mannheim. It will also be held for the first time on a single day only on Friday 16 September. The shorter duration was decided by GWW to meet the wishes of its members. Three essential factors point in favour of the new location at Rosengarten: central location, excellent traffic links and generous exhibition space. Besides the new venue, there is another change to announce: The TREND will be held on a single day only this year. GWW made this decision to meet its members’ frequentlyvoiced request to shorten the duration of the event from two days to a single day. IDEAS, TRENDS, NEW PRODUCTS A good 120 exhibitors have agreed to present their ideas, trends and new products to around 1,200 expected promotional product consultants for the year 2017. The TREND will be open on 16 September 2016 from 9 am to 5 pm. The previous day is reserved for setting up the stands. Afterwards, the GWW and exhibitors will invite interested promotional product consult- PSI Journal 8-9/2016 ants to diverse lectures. These lectures are free but are restricted to GWW members. The day will conclude with a relaxed gettogether. The evening event on 15 September will cost 40 euros per ticket. Entry to the trade show on 16 September is free for all promotional product distributors. A digital registration form for the trade show is available at Industry customers are not admitted to the TREND 2016. EXCELLENT NETWORKING PLATFORM The GWW regards the TREND as an “ideal industry event where the participants can fully concentrate on the various new products.” Ronald Eckert, board member of the GWW and owner of Döbler Werbemittel: “The TREND remains an important entry point for the continued strong yearend business. At the TREND, every consultant has the possibility to obtain detailed information about the highlights and tops for his customers and to provide his customers with extensive advice. Moreover, the TREND offers an excellent networking platform that boasts an informal character and enables interesting discussions and an exchange of ideas beyond business matters. Attendance is thus highly recommended.” IMPORTANT GROUNDWORK For Jürgen Geiger of Geiger-Notes AG and also a board member of the GWW, the TREND “is far more than merely a mandatory event. That is why I attend it every year and value the discussions with our trading partners in a thoroughly businesslike, but relaxed atmosphere. In addition to the latest impulses for the upcoming Christmas trade, it also provides important groundwork for the following year. We already show the first new products and can take into account the response of our partners in the preparation of our sales material. In short, the TREND is definitely an event that should not be missed. And whoever does miss it – be it as a supplier and exhibitor or as a distributor and visitor – only has himself to blame.” <

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