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54 INDUSTRY PSI Journal 8-9/2016 MILAN MOLESKINE CAFÉ OPENED Moleskine, the legendary manufacturer of notebooks with literary aura,has opened a café in Milan. The Moleskine Café is a completely new format of the Italian global brand and is characteristic of the company’s reputation and claim associated with the name Moleskine. It combines elements of cafés, art galleries, shops, stores, and libraries in a unique way. As a modern reinterpretation of the French literary café, the café represents a new place of creative impulses and inspiration which is perfectly suited for reflecting, relaxing and unwinding. The café offers a year-round programme with talks, seminars with breakfast and exhibitions. The elegantly designed sales area with a boutique style display also enables all objects of the diverse Moleskine collections to be experienced first-hand. The new format made its debut in Milan at Corso Garibaldi 65 in the heart of the artists’ quarter Brera Design District and wants to be amodelfor similar establishments in other cities in the future. The focus is on coffee and the well-being of the guests. Thanks to a partnership with the Milan-based coffee roaster Sevengrams, carefully selected espresso blends and extra fine single origin filter coffees can be offered from a single region. Coffee beans are offered for sale in special Moleskine packaging, whereby the paper tape of the packaging features illustrations by various artists that tell stories of the places, people and roasting traditions of each coffee. The menu focuses on healthy and unusual combinations of aromas and flavours from around the world, including gourmet sandwiches, soups, salads and awide selection of breakfast and brunch dishes. The classic Moleskine design with its essential and clear aesthetics as well as a neutral colour palette which resembles the pages of a typical Moleskine notebook makes the Moleskine Café a place where you can “recuperate” and find inspiration while enjoying coffee, culture and stimulating conversations. At the same time, the relaxation areas ofthe café invite you to unwind and read and to let your own creativity run wild. < FARE SCHIRMWERK NEW ADDITIONS TO THE TEAM Birgit Aßmann has recently joined the team of the promotional umbrella specialist FARE in Remscheid. Birgit Aßmann reinforces FARE Schirmwerk as the manager and coordinator of all projects coordinated with the management. The Birgit Aßmann graduate in business management has over 20 years of project management experience and has worked in the financial industry and in consulting. In addition, FARE welcomes Annika Beyersdorff to the team. She has been working for the company since last September. The 32-year-old supports the Fare team in quality management as well as for customised designs in direct import and previously worked as a product manager at the company Ovibell. < KALFANY SÜSSE WERBUNG Annika Beyersdorff ADDITION TO “EXPORT” SALES As the successor to Vera Jezkova, Patrik Kaiser has been supporting the export team of the promotional product manufacturer Kalfany Süße Werbung at its site in Herbolzheim since the mid-June 2016. As a Sales Executive, Kaiser is responsible for customer support in the UK and Ireland. < Patrik Kaiser

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