Get the FLASH PLAYER to view this magazine:

Get Adobe Flash player

- or -

View as HTML version

64 INDUSTRY FOR THE THIRD TIME IN A ROW EMSA IS AMONG THE TOP 100 For the 23rd time, the TOP 100 most innovative German SMEs were recognised for outstanding achievements. Following 2014 and 2015, Emsa GmbH belongs to this innovation elite this year for the third time in a row. Headquartered in Emsdetten, the company previously took part in a sophisticated, scientific selection process. Innovation management and innovation success were examined. Ranga Yogeshwar, the patron of the innovation competition, honoured the top innovator during the German SME Summit in Essen on 24 June. This year, more than 4,000 companies were interested in participating in the TOP 100. 366 of them competed for the qualifying round. Of these, 284 reached the final round. 238 finally made it into the TOP 100 (a maximum of 100 in each of the three size categories). The companies were again assessed by Prof. Dr. Nikolaus Franke and his team from the Department for Entrepreneurship and Innovation at the Vi- enna University of Economics. The patron of TOP 100, the science journalist and TV presenter Ranga Yogeshwar, is impressed by the quality of the companies and hopes this will send out an important message: “The way how the TOP 100 generate new ideas and develop pioneering products and services from them is remarkable in every sense of the word. I am therefore pleased that the award makes these qualities visible. Hopefully their success will encourage other companies to follow suit because this culture of innovation will become more important for all companies in the future.” MODERNISATION AND RESTRUCTURING With its more than 400 employees throughout Germany, Emsa belongs both nation- PSI Journal 8-9/2016 For the third time in a row, patron Ranga Yogeshwar presented the „TOP 100“ award to Emsa: from left to right Sebastian Moebus (Emsa management), Ranga Yogeshwar, Dr. Klaus Flacke (Emsa management) and Max Harrysson (Emsa management). Image: KD Busch/compamedia ally and internationally to the major manufacturers of household goods and gardening products. In the innovation competition, the company founded in 1949 once again convinced with its intelligent marketing and fresh innovation processes. In order to still further advance these areas, the company has invested heavily in the modernisation and restructuring of its main location in Emsdetten. “Our clear focus on innovation management has brought us significantly forward”, explains managing director Dr. Klaus Flacke. Project teams research ideas in the pre-development phase and then assess them in a frank discussion. “We decide democratically – an idea is realized when the majority is convinced of it”, said Flacke. STRATEGIC PARTNERSHIP WITH SEB The specialist for household and garden products from Emsdetten belongs henceforth to the globally operating French group SEB. Emsa wants to continue its growth story in the dynamic, globalised environment through the strategic partnership with SEB. The SEB Group, which generates almost 4.8 billion euros in annual sales, includes well-known brands such as Krups, Rowenta, Tefal, Moulinex and Supor. EMSA UTILISES SOCIAL MEDIA Emsa also uses the social media to market its products. The company has built up a strong online community in which its customers are not only buyers but also fans. “The comments are direct and unadulterated,” explains marketing manager Daniela Heisig. “They allow us to draw clear conclusions on what our customers like and what not. We take every comment to heart and have been able to decisively improve our products.” <

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92
Page 93
Page 94
Page 95
Page 96
Page 97
Page 98
Page 99
Page 100
Page 101
Page 102
Page 103
Page 104
Page 105
Page 106
Page 107
Page 108
Page 109
Page 110
Page 111
Page 112
Page 113
Page 114
Page 115
Page 116
Page 117
Page 118
Page 119
Page 120
Page 121
Page 122
Page 123
Page 124
Page 125
Page 126
Page 127
Page 128
Page 129
Page 130
Page 131
Page 132
Page 133
Page 134
Page 135
Page 136
Page 137
Page 138
Page 139
Page 140