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View as HTML version PSI Journal 8-9/2016 Klitsch, it was already „really busy“ in the initial hours of the in-house trade show. 108 companies had pre-registered and by noon quite a few unannounced representatives of advertising companies all took their time to view the products being exhibited. In addition to interesting products and related promotional ideas, catering with tasty delicacies were also provided. SUPRAREGIONAL SPECTRUM OF CUSTOMERS The fact that the attractiveness of the services and products offered by Parzellers Werbemittel has a supraregional impact is reflected in the spectrum of the customers of the promotional product all-rounders, which extends nationwide and even addresses new customers as far away as Vienna with the promising shop system of its new website. In addition to the comprehensive service package that Parzellers offers, the company also uses the Newsweek of GWW to target customers. This year they participated as distributor partners at the News- TALKING TO RAINER KLITSCH “A WEALTH OF INQUIRIES” At this year‘s in-house trade show, we talked to Rainer Klitch, the managing director of Parzellers. What was your impression of your in-house trade show this year? As in previous years, we had an exciting trade show day with a lively crowd of visitors. 186 people from 113 companies visited our in-house trade show, including some new customers, which is especially pleasing. Many of our customers look forward to our annual trade show day to personally obtain lots of ideas for their promotional product activities in a relaxed atmosphere. The personal encounter with customers is very valuable. Our exhibitors were highly satisfied and received a wealth of interesting inquiries. week with counters in Frankfurt and Hamburg. „The basis on which we rely, however, is formed by the many medium-sized companies and businesses in the region, including the many loyal customers who have relied on the portfolio of Parzellers Werbemittel for years because they know that they will be well served“, emphasizes Rainer Klitch who can look back on a continued positive development of his company. PROMOTIONAL PRODUCTS ARE POPULAR „Business also developed well last year. Based on my judgement, the promotional product has lost none of its importance, but rather is still strongly recognised. The advertising industry is increasingly recognising the lasting value of good-quality and sustainably produced promotional products“, said Klich, also reporting a slight growth in the current year. „We can be very satisfied because we enjoy a very solid foundation,“ was his interim report. < Can you recognise product trends for this year? USB products and textiles continue to play a major role. The issue of sustainability is noticeably gaining significance. How do you assess the current situation of the promotional products market? What is the mood on the part of industrial customers? The mood of customers is positive, the economic situation is good and the promotional product continues to gain in importance in the marketing mix. These are all good prerequisites for another good promotional product year. Do you have concrete plans or ideas in your company that you want to implement Many of Parzellers’ customers look forward to the annual trade show day. Managing Director Rainer Klitsch. this year or in the future? We continue to rely on good personal advice. Of course, we also sell through our website, but it cannot be our goal to scale down our service on a medium that gives all the responsibility to the customer and makes the distributor the executing party. That would make us redundant in the long run. As we operate nationwide, we are currently looking for another salesperson for the region of northern Germany. < 67

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