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28 FOCUS PSI Journal 8-9/2016 hand, are trying to survive through mergers. Overall, great pressure is building up on freight rates, and the risk of dumping prices in the fight for market share is growing. At such times, uncertainties increase, the quality of service suffers, the lead times are longer. For promotional product importers, this is an unfortunate situation that can not only be expensive, but can also put their own deadlines and thus customer satisfaction at stake. FASTER LEAD TIMES ARE POSSIBLE “Whilst the absolute sea transport from Hong Kong to Hamburg in 2000 was possible in 19 to 23 days, a container ship today needs at least 27 to 32 days on the same route. Depending on the shipper, 42 to 45 days can quickly cumulate until the goods arrive at the destination,” says Klaus Dittkrist of Cargo SEAL. But this need not be, because as a resourceful and professional logistics partner Cargo SEAL has contacts, ways and means to save several days, either during the voyage itself, the procedures at the terminal or at the interfaces between the various means of transport. In more than ten years, the Hamburgbased company has expertly supported many customers in the promotional product industry and knows what counts. Intelligent combinations, for example, of sea freight and onward transport by train or lorry can solve many scheduling problems at a moderate surcharge. Through precise OVERVIEW OF THE CARGO SEAL SERVICE • Reliable partner for sea and air freight • Professional advice on all services from pickup to delivery • Personal, controlled door-to-door service possible • Optimal representation of interests when contacting suppliers • Freight exchange and FCL optimisation • Loss prevention and procurement of marine insurance • Application for customs procedures and execution of all customs clearances • Development of customised alternatives to be able to avoid combined transport or air freight timing and perfect handling, selected shipping partners and a lot of expertise, Cargo SEAL can off fer PSI members a transport time of 36 to 38 days fob Hong Kong until delivery in Germany today. The product is therefore roughly one week earlier at its destination. The last few months have also shown that container services with smaller ships can be faster. Observing the market almost every week is one of the most important tasks to enable fast, reliable sea transport. INVOLVING AN EXPERIENCED FORWARDER In any case, perfectly coordinated processes are imperative when importing. An experienced freight forwarder provides flexible and professional import logistics that is optimally tailored to the individual needs of the importer. Optimum lead times from the Far East to Europe, express handling and freight exchange are the keywords here – everything is geared to gain time for the sea freight and ultimately to avoid expensive options such as sea/air via Dubai, airfreight or transport by train from China to Germany, whenever possible. Accordingly, the forwarder now faces the challenge to establish a reasonable balance of services offered and costs and therefore to off fer the importer a helpful, reliable LCL service. Experience shows that well-organised sea freight transport is frequently an advantageous solution. The aim must always be to keep the lead times for all transport processes as short as possible. RELIABLE PARTNERS ARE IMPORTANT Anyone who always selects the lowest bidder will quickly realize that low prices are often at the expense of poor performance, unreliability and a lack of service. Especially in challenging market situations with long lead times, as we have today, you need a partner who provides personal advice, puts together individual packages and for whom the safety and security of cargo is

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