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70 PRODUCT GUIDE PSI Journal 8-9/2016 www.psi-network.de PAPER, PACKAGING, FINISHING BEAUTIFULLY WRAPPED The artist Christo once said there is “revelation through concealment” – and thus described the purpose of beautiful packaging of beautiful things. This also applies to the outfit of promotional gifts whose attractive shell implies an equally attractive core: the “trimmings” as an appetizer before discovering the “contents”. The value of a designed package says a lot about the contents as well as the recipient. Useful as well as beautiful (promotional) things are put into the right perspective by an appropriate presentation and are therefore more attractive. Industrially manufactured packaging has accompanied almost every product in a practical, playful and seductive nature for about 200 years. They have often matured into genuine works of art, written design history and significantly influenced purchasing behaviour. The specifically affixed removable wrapping often serves as a second face of the product hidden and protected therein. In this way, the packaging visually enhances the value of an object to express the appreciation of the recipient of the packaged promotional gift. Thus packaging does not simply serve as an accessory part, it frequently gives the first and decisive impression. The promotional products industry offers numerous examples of the highly effective interaction of packaging, contents and corresponding finishing with design wrapping that is in step with the spirit of the times. <

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