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64 INDUSTRY FOR THE THIRD TIME IN A ROW EMSA IS AMONG THE TOP 100 For the 23rd time, the TOP 100 most innovative German SMEs were recognised for outstanding achievements. Following 2014 and 2015, Emsa GmbH belongs to this innovation elite this year for the third time in a row. Headquartered in Emsdetten, the company previously took part in a sophisticated, scientific selection process. Innovation management and innovation success were examined. Ranga Yogeshwar, the patron of the innovation competition, honoured the top innovator during the German SME Summit in Essen on 24 June. This year, more than 4,000 companies were interested in participating in the TOP 100. 366 of them competed for the qualifying round. Of these, 284 reached the final round. 238 finally made it into the TOP 100 (a maximum of 100 in each of the three size categories). The companies were again assessed by Prof. Dr. Nikolaus Franke and his team from the Department for Entrepreneurship and Innovation at the Vi- enna University of Economics. The patron of TOP 100, the science journalist and TV presenter Ranga Yogeshwar, is impressed by the quality of the companies and hopes this will send out an important message: “The way how the TOP 100 generate new ideas and develop pioneering products and services from them is remarkable in every sense of the word. I am therefore pleased that the award makes these qualities visible. Hopefully their success will encourage other companies to follow suit because this culture of innovation will become more important for all companies in the future.” MODERNISATION AND RESTRUCTURING With its more than 400 employees throughout Germany, Emsa belongs both nation- PSI Journal 8-9/2016 www.psi-network.de For the third time in a row, patron Ranga Yogeshwar presented the „TOP 100“ award to Emsa: from left to right Sebastian Moebus (Emsa management), Ranga Yogeshwar, Dr. Klaus Flacke (Emsa management) and Max Harrysson (Emsa management). Image: KD Busch/compamedia ally and internationally to the major manufacturers of household goods and gardening products. In the innovation competition, the company founded in 1949 once again convinced with its intelligent marketing and fresh innovation processes. In order to still further advance these areas, the company has invested heavily in the modernisation and restructuring of its main location in Emsdetten. “Our clear focus on innovation management has brought us significantly forward”, explains managing director Dr. Klaus Flacke. Project teams research ideas in the pre-development phase and then assess them in a frank discussion. “We decide democratically – an idea is realized when the majority is convinced of it”, said Flacke. STRATEGIC PARTNERSHIP WITH SEB The specialist for household and garden products from Emsdetten belongs henceforth to the globally operating French group SEB. Emsa wants to continue its growth story in the dynamic, globalised environment through the strategic partnership with SEB. The SEB Group, which generates almost 4.8 billion euros in annual sales, includes well-known brands such as Krups, Rowenta, Tefal, Moulinex and Supor. EMSA UTILISES SOCIAL MEDIA Emsa also uses the social media to market its products. The company has built up a strong online community in which its customers are not only buyers but also fans. “The comments are direct and unadulterated,” explains marketing manager Daniela Heisig. “They allow us to draw clear conclusions on what our customers like and what not. We take every comment to heart and have been able to decisively improve our products.” www.emsa.de <

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