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8 PSI SUSTAINABILITY AWARDS PSI SUSTAINABILITY AWARDS 2016 35 NOMINEES ARE IN THE RUNNING On 2 September 2016, the PSI Sustainability Awards will be presented for the second time. They show how the industry is taking its own initiative on this issue and how the promotional product can be used as a product or part of a sustainability campaign. Creativity and sustainability go well and convincingly together as the Sustainable Products show. No matter if environmentally compatible packages for organic fruit gums, textile pencils made of natural fibres and biopolymers, FSC certified apple holders, including a knife made of domestic red beech, hand-made seed bombs made of earth, clay and seed, or logo loops printed and processed in a CO2 neutral manner, these examples show how sustainability is being accepted on the promotional products market. CAMPAIGNS WITH A SUSTAINABLE MESSAGE However, sustainability is not restricted to individual products. It can also be successfully integrated into a marketing strategy as part of comprehensive campaigns as demonstrated by the nominees in the Sustainable Campaign category. Thus, there are jute bags used to collect jetsam that is then used to manufacture new products in a solar-powered oven, silk scarves and recycled bags combating poverty in a comprehensive project and at the same time PSI Journal 8-9/2016 www.psi-network.de creating jobs, hand-made porcelain cups to go, intended to supplant throwaway paper cups, pencils made of domestic lime wood, or a little manikin growing blades of grass as hair in order to support a foundation fighting an illness caused by a genetic defect. MORE THAN 150 SUBMISSIONS “Sustainability is the topic of the future and the quality of this year’s submissions proves that the industry has recognised this fact. That made it that much harder for us to select this year’s nominees,” says PSI Managing Director Michael Freter. Eight experts from the areas of CSR, recycling, compliance, product safety, and the promotional products industry voted, while a scoring system gave points to the certificates submitted. A SPECIAL SEAL CELEBRATES ITS PREMIERE The seal “Sustainable product recommended by PSI” celebrates its premiere this year. During the jury session to evaluate sustainable products, the jury members could select a product that they would personally recommend. Products with more than 50 per cent of jury votes receive the “recommended” seal. All “Sustainable products recommended by PSI” will be announced after the award ceremony on 2 September. <

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