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34 INDUSTRY An ideal venue for all involved in the marke[ding] Switzerland: the Lucerne Fair. MARKE[DING] SWITZERLAND WELL ON THE WAY The marke[ding] Switzerland completed its second appearance in early June 2016. This promotional products trade show for distributors and industry customers, which takes its orientation from the successful concept of the already wellestablished marke[ding] in Vienna and Wels, was once again held in the Lucerne Fair. The organizers and hosts, the Swiss education and marketing experts at promo- FACTS, orchestrated this trade show platform, which is still something new for Switzerland, with the aim of shining a bright light on promotional products and the versatility of haptic advertising. “This trade show wants to be an innovation and information platform that is a meeting-place, source of inspiration, and symposium for the promotional products industry. It shows the varied potential of visual and haptic advertising, and offers visitors a wide-ranging overview of the service offer and use of promotional products, examples of best practice, and innovative concepts,” is the organizers’ creed. ALL SPONSOR AGENCIES AGAIN ON BOARD Aimed at the Swiss sponsor agencies and distribution partners that use this trade show platform to invite their industrial customers to Lucerne to demonstrate to them the potential effectiveness of promotional products, the marke[ding] Switzerland was held this time in the prestigious Hall 1 of the fairgrounds, in which the innovations were able to be presented more clearly and PSI Journal 7/2016 with a clearer structure on one level. All seven of the sponsor agencies convinced by the premiere were once again on board: Pandinavia AG, CPT AG, Polydono AG, Cadolino by comTeam AG, E7 Promotion GmbH, kw open AG and diewerbeartikel gmbh. In the centre of the hall was the “Point of Haptic”, a showplace of lectures that were interesting and well worth listening to, as well as workshops on everything to do with marketing to all the senses and the multisensorial theme of promotional products. Around this were grouped 97 international promotional products manufacturers and suppliers with their latest offers. IMPORTANT CUSTOMERS ON SITE “In the new trade show hall, we had oneand-a-half days of professional competence, many promotional products ideas, and exciting lectures at the ‘Point of Haptic’ as well, which were very well attended. Even on the second day, an impressive speaker was on hand in the person of keynote speaker Janis McDavid. The visitors to the trade show were of decidedly outstanding quality. However, this year’s 900 visitors did not quite equal last year’s 1,000, although

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