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92 OPINION REVIEW AND OUTLOOK review of the year is usually made in A December. At the pace things are moving in our world today, however, it is perfectly legitimate to take stock in the middle of the year. A lot has happened in the last six months. There was the phenomenal start to the new financial year with the PSI 2016. Business has since been running at the previous year’s level, and for some it has been even much better – solid growth, but also no reason to be euphoric. The last distributor meeting of the PSI in Regensburg in June reflected a positive sentiment. As did the advisory board meetings with suppliers. Everyone’s focus is on the future. The challenges of quality assurance, compliance and data exchange remain and will continue to accompany us. At the summer meeting of the German association, the issue of quality assurance was extensively and controversially discussed. Placing products on the market which are not legally compliant is rapidly becoming a burden for legally operating companies. In this context, the topic of sustainability continues to gain momentum. The submissions for the second PSI Sustainability Awards have acquired a new quality. A great deal was learned from the previous year. Verifications in the form of certificates, as well as social and environmental initiatives greatly impressed the jury on 16 June. We eagerly await the presentation of the awards in Wiesbaden on 2 September. We are now looking ahead: Preparations for the PSI in 2017 are in full swing. The ticket shop for the trade is already online. The ticket shop for industry customers who are first admitted on the third day of the PSI at the invitation of their distributors will open on 1 September. A lively discussion is now taking place among the »The challenges of quality assurance, compliance and data exchange will continue to accompany us.« PSI Journal 7/2016 exhibitors and distributors as to how customers are to be invited, how products are to be presented and advice given at the stands. This discussion is important because the flagship trade show of the industry should increase the acceptance of the promotional product, inspire customers and stimulate business. I wish you all every success in the second half of the year! Best regards, Michael Freter Publisher of PSI Journal Managing Director PSI

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