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88 SUCCESSFUL PSI DISTRIBUTOR DAY AT KÖSSINGER AG On 7th June 2016 the PSI and Kössinger AG invited guests to the PSI Distributor Conference at the premises of the specialist for promotional cups, mugs, glasses and printing techniques in Schierling, Bavaria. The aim of the one-day event was to give PSI distributors a look behind the scenes – not only at Kössinger AG but also at the PSI. Norbert and Markus Kössinger as well as PSI managing director Michael Freter initially greeted guests in the showroom of Kössinger AG. EXCLUSIVE INSIGHTS AND SALES TIPS The next item on the agenda was the exclusive inspection of the production process, which was only possible because the manufacturing times were adjusted on this day especially for the event. Separated into small groups, the PSI distributors and PSI team were able to gain a comprehensive insight into the different in- PSI SUPPORTS PARADISE OF MERCHANDISE Creativ salzburg will take place from 2nd to 4th September 2016 at the Salzburg Exhibition and Congress Centre. Reed Exhibitions Austria is the organiser. creativ salzburg is the largest Austrian B2B trade show for home accessories, gifts and promotional products and looks back at a successful history of more than 40 years. The three-day trade show for placing orders, held on an area of almost 10,000 square metres, is the ideal environment for personal discussions and individual advice. In collaboration with the PSI a special exhibition of the international promotional products industry will also be held for the first time in autumn 2016 under the motto “Paradise of Merchandise – powered by PSI”. creativ salzburg offers an excellent opportunity to become established in the Austrian market and to PSI Journal 7/2016 www.psi-network.de novative printing and decoration processes. For example, they discovered that the single colour Cold-Colour-Print and the thermoplastic direct print are applied directly to the body of the cup, and in the case of Fine-Art-Print and transfers the image is screen printed onto release paper. During the tour of the production facility, guests were truly amazed and positively surprised that, in addition to many automated processes, there is still real hand craftsmanship involved in the decoration. Beyond the information on the technical production aspects, PSI distributors also received practical tips in the area of sales support, for example with the help of the free individual cup calculator (www.mustermann. tassenrechner.de). After the informative tour through the Kössinger AG premises, it was time for the PSI team to present the off fers of the international promotional products network. This included not only the PSI eBusiness and PSI Sustainability Awards but also a look ahead at the PSI 2017, during which PSI distributors will be able to invite their customers on the last day of the trade show for the first time. FOOD FOR THOUGHT AND EPICUREAN DELIGHTS After taking in so much food for thought it was time to cater to the palate. This was on the agenda for all participants once the official part of the event was over at the beer garden of the neighbouring restaurant “Valentinstüberl”. Whilst enjoying good food and cool beverages, there was enough time to exchange thoughts on the distributor conference and the future of the promotional products industry and pleasantly bring the day to a close. Boosted by the success of this event, further distributor conferences will soon be organised. < make contacts on site with key buyers from the specialist trade and mail-order business, as well as decision-makers from relevant sectors in the German speaking region. Last year more than 400 exhibitors from 20 fields and subject areas were represented at creativ salzburg. www.creativsalzburg.at/pom <

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