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42 INDUSTRY The second edition of PRÄSENTAtion presented itself in a perfect setting. PRÄSENTATION 2016 A RESOUNDING SUCCESS At the end of April, Präsenta Promotion International invited guests to its second promotional product in-house trade show PRÄSENTAtion 2016 in Haan. The thoroughly prepared event with 41 exhibitors from all over Germany boasted reputable exhibitor names including Lamy, WMF, Güde, Samsonite, Troika and Richartz, and was a rousing success. In the spacious premises of the in-house logistics centre, Präsenta presented the diversity of the promotional products world and showed the trendiest and most successful products in the areas of customer loyalty, promotional gifts, give-aways and business gifts. In addition to product presentations, visitors were able to participate in hourly guided tours of the warehouse and the print shop: During live demonstrations, visitors witnessed the printing of three-dimensional objects with a pho- to in the digital printer, the lasering of metal items such as pens, and classic screen, pad and transfer printing on typical objects. Everyone who had his “reward card” filled in by visiting at least 20 stands received a premium quality Lamy pen with customised engraving as a gift – an offer that visitors made extensive use of. INTERACTIVE TOUR Under the motto “The Path of the Promotional Product,” Präsenta provided an exclusive insight into its five service areas PSI Journal 7/2016 www.psi-network.de called business units: Full Service, Industry, Creation, Print and Logistics. Equipped with a neutral coffee mug from the Industry unit, visitors were able to experience an interactive tour during which all finishing stages were experienced live. The tour started with the graphic designers in the Creation unit, who together with the visitor created an individual design; it was possible to freely choose the motif, font, size and colour which were created on site at the computer. From here the tour continued to the Print unit where the customised design was applied to the cup using sub-

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