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www.psi-network.de PSI Journal 7/2016 ative. Incidentally, the option of a fiscal court clarification of the tax issues would also be discussed. COMPLIANCE ISSUE WITH MANY FACETS As part of the initiative “Compliance regulations appropriate for promotional products”, the Association addressed the topic of compliance, the most important cause of revenue loss in the promotional products industry beside budget cuts. Here, too, the GWW has brought a proven expert, Prof. Dr. Hans Rück (Dean of the Faculty of Tourism/Transportation of the Worms University of Applied Sciences), on board. In his inspiring lecture, Prof. Rück got to the heart of the current compliance issues: The contradictory nature of fiscal and criminal law and ethics codices produces widespread uncertainty. As there are no uniform rules, the respective guidelines of the companies differ considerably. In order to avoid presumed risks, the compliance rules of the companies are often stricter than legislation and codices require. Incorrect advice from tax advisors also leads to uncertainty and misinformation. The record-keeping requirement for promotional products from 5 euros, which is commonly used in practice, leads to an uneconomic bureaucracy. The whole issue has gained its own momentum, which often leads to excessive and contradictory actions. As a result, the purchasing department in some companies may not accept gifts, whilst the sales department still relies on gifts and promotional products. Everything could be so much simpler because gifts up to 50 euros (at a tax deductibility limit of 35 euros) are de facto generally unproblematic. As this practice is becoming more and more seldom, however, the industry must increasingly accept losses, especially with highervalue r prod- ucts. A GWW survey on this topic provides more detailed information about the perception of the problems in the industry. CONCRETE PLANS IN MATTERS OF COMPLIANCE What is now to be done? Prof. Rück proposes a three-step plan: In the first step, a working group should develop a dialogue guideline for promotional product consultants and distributors in order to facilitate the appropriate education of industry customers in a discussion with a consultant. Here, too, promotional product companies should contribute with their expertise. A second step aims to influence corporate policies. It was suggested, among other things, that a position paper on the responsible use of promotional gifts and giveaways be drafted, aimed at buyers and compliance officers. Details of the measures to be taken need to be elaborated. Exerting influence on compliance codices (for example through associations) completes the package of measures. These are thus concrete projects that can facilitate the industry’s business. GWW MEMBERSHIP AS A QUALITY SEAL Making GWW membership a seal of quality is both an objective and mission of the Association. The Round Table working group has already tabled the first initiatives for this purpose. The quality initiative includes the development of measures to crackdown on unsafe promotional products as well as considerations for the establishment of a quality label or a certification mark. The lawyer Andreas Kammholz presented a concept of how GWW can support its members to prevent placing unsafe promotional products on the market. As a consequence, instead of the member company instituting proceedings against the respective competitor, the Association would do so. The aim is to keep non-compliant products from the market and to further professionalise the industry. Another topic the Round Table aims to address is the development of new data standards for the industry’s transformation on its necessary path towards digitization. The third edition of the DIMA impact study will also be coordinated here. PSI 2017: WIDESPREAD ACCEPTANCE OF THE INDUSTRY DAY For the Trade Show working group, Silke Frank from PSI presented an overview of the upcoming PSI from 10 to 12 January 2016. 60 per cent of the exhibition space has already been booked, which corresponds to around 600 exhibitors – including the major players in the industry as well as well-known brands and international textile labels. Hall 10 will be further expanded with a focus on textiles; the GUSTO Pavilion in Hall 9 will appear in a new design. Numerous special areas such as the Technology Forum, the Inventor and First-time Exhibitor areas as well as the PSI Institute COMPETENCE AREA in Hall 9 will ensure that the PSI is once again the premium industry event. The PSI Matchmaking appointment planner that was newly launched this year will be further refined and will greatly facilitate appointments at the trade show again. New: The modified duration of the trade show from Tuesday to Thursday and the Industry Day on 12 January when industry customers invited by distributors will have access. Consultant counters in the entrance area of Hall 9 as well as a consultant/industry customer lounge in Hall 12 will also be available. The PSI Trade Show boss explained that the acceptance of the Industry Day is very good, citing, among other things, the response at the PSI distributor meetings. NEWSWEEK WITH RECORD VISITOR ATTENDANCE GWW Managing Director Ralf Samuel reported on the Newsweek that had just ended: with over 4000 visitors, a visitor record was set with an increase of 10 per cent compared to the previous year. The concept has thus proven successful once again. A topic of an organizational nature was the change in time of the AGM. The date in December was considered by many companies to be unfavourable. A change to the end of January/early February in now under discussion. The alternatives currently being discussed are 8 February and 13 January (Friday after the PSI). The new date will be voted on shortly. < 7

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