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View as HTML version PSI Journal 7/2016 uted considerably towards spreading the brand power of Moleskine products in the promotional products industry. After four years, the brand is now very well positioned in the promotional products industry and enjoys great popularity as a true brand ambassador. EG strives to spread the sustainable promotional effectiveness of the global brand Moleskine in the D-A-CH region by expanding its distributor network and is currently looking for motivated and brandsavvy promotional product distributors. „Moleskine is ideal for distributors who already advise their customers on branded goods and sell them,“ explains Martin Hopp, Sales and Marketing Manager at Exclusive Gifts. „Moleskine is a brand that is synonymous with appreciation and solidarity among the target groups. Therefore, the brand is authentic. The global expansion of the brand can be attributed mainly to this phenomenon,“ says Hopp. BECOME A MOLESKINE BRAND AMBASSADOR To convey the appeal of this brand as con- vincingly as possible, EG offers distributors goal-oriented sales and marketing tools to convince the most discerning (end) customers within minutes of the use of personalized Moleskine products and the philosophy behind it. „In the quotation phase, it is important that the distributor takes this philosophy into account. The target group usually knows Moleskine from private use and would now like to link this brand message with corporate values. Only then is a brand authentic and elicits a high esteem,“ says Hopp. „We want to take our trade partners with us on this journey and train them as part of our one-hour training to become a Moleskine brand ambassador. Another important aspect is to clearly position the brand product in customer Here is a finished Cahier model As promotional products, the classic notebooks (here with examples of accessories) are also gifts of individual appreciation. Smart and yet convincing: Custom Editions from Moleskine. projects and not to get mixed up in a price or technological discourse,“ says Hopp from experience. „Distributors often find it diff ficult to face up to this line of argument and to convey the benefits of the brand to the customer. Me2 products never create an emotional connection and appreciation like a brand product does!“ INDIVIDUAL TRAINING The training sessions offered by Exclusive Gifts communicate this marketing concept in an efficient manner, taking into account the individual requirements of the distributor. Numerous promotional product specialists are now working successfully with Moleskine products. And for good reason: „Moleskine helps companies to tell their story and thereby highlight their own appeal to the desired target group,“ says Martin Hopp. „Even after four years, distributors still contact us to add Moleskine to their product portfolio. Simply sign up with us in Hamburg and allow us to write your story together.“ < 65

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