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View as HTML version PSI Journal 7/2016 The showplace in Hall 1 of the fairgrounds: larger, more open, more clearly structured than last year. 1,600 had signed up. The sponsor agencies were able to greet all their most important customers at the trade show, though,” says Michael Mätzener of promoFACTS in his initial evaluation. FORTY-FIVE PER CENT MORE INQUIRIES “The trade show was highly praised by exhibitors as well as visitors, thus reinforcing the need for an annual rhythm. Now it is time to get started on the follow-up work. With more than 2,800 inquiries – that is 45 per cent more than the previous year – all sponsors are certain to meet the expectations of the exhibitors with adequate sales,” Mätzener sums up, adding, “As organizer, I can only extend my huge, hearty thanks to all the sponsors, exhibitors, visitors and participants who made this marke[ding] Switzerland so unique.” The third event is already scheduled to be staged on 16 and 17 May 2017 at the same location. < TALKING TO MICHAEL MÄTZENER VERY POSITIVE FEEDBACK Michael Mätzener, head of the organisation, talking about the second [marke]ding Schweiz. Mr. Mätzener, the second edition of marke[ding] Schweiz is now behind you. What is your initial assessment? A very positive assessment. The second edition was a very successful event with a good product mix, lots of motivated exhibitors and support agencies and very satisfied visitors. The quality of visitors was excellent as all the major customers of the support agencies attended the trade show. We only have to continue to make every effort to improve the number of visitors and to increase the awareness of the trade show so that we can attract even more potential visitors to the trade show next year. The „Point of Haptic“ and a lounge, which took centre stage to discuss haptic advertising, were a good and important step forward in demonstrating the competence and professionalism of our industry. What was the initial feedback from the inviting promotional product agencies and from the exhibitors? Most of them felt the trade show was a resounding success with a very positive feedback. The sponsors made every effort to attract customers, but ultimately they >> p 35

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