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32 INDUSTRY PSI Journal 7/2016 www.psi-network.de AMEDEA: OPENING OF THE NEW HEADQUARTERS AND IN-HOUSE TRADE SHOW UPWARD TREND CONTINUES Just six months after construction began, AMEDEA Werbepräsente and AdwainA Textile Werr bung celebrated the official opening of their new premises in Karlshuld with a joyous Bavarian celebration on 11 May. On the following day, 28 selected supplier partners conjured up a trade show feeling in the new rooms for the first time: 140 visitors from 85 companies let themselves be inspired in a relaxed atmosphere of innovations and promotional ideas. Whether it be at the opening ceremony or at the in-house trade show the next day: Whoever entered the new building of Amedea was impressed: The CI of the company has been systematically implemented in the modern, stylish as well as functional new building. Red and black are the dominant colours that give the headquarters a tasteful, uniform look – inside and out. However, the optical finish- symbolic handing over of the keys. ing touch on the two big days was provided by the staff in their charming, colour-coordinated red and black outfits in Bavarian style. Under the guidance of company owner Natalie Kober, the team managed the events on both days with their usual professionalism – the long experience of two decades of company history has paid off. A successful event at which guests, visitors and team members obvi- The opening ceremony was crowned by an atmospheric fireworks display. ously felt comfortable. The modern office building with roughly 1,200 square metres of floor space on two levels and space for ten employees has been completed as the first company building in the new business park located in Karlshuld. In a record time of approx. six months, a remarkable complex has arisen which not only Natalie Kober is proud of: “Everyone involved has put their heart and soul into

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