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94 PREVIEW IMPRINT Published exclusively for the promotional products trade by PSI Promotional Product Service Institute, Reed Exhibitions Deutschland GmbH Völklinger Straße 4, D-40219 Düsseldorf Tel.: +49 211 90191-0 Fax: +49 211 90191-180 Internet: Publisher: Michael Freter Management: Hans-Joachim Erbel, André Weijde Editing: Edit Line Verlags- und Produktions-GmbH Dekan-Laist-Straße 17, 55129 Mainz by order of PSI GmbH Editor-in-chief: Manfred Schlösser Executive Editor: Ursula Geppert Editors: Martin Höchemer, Anke Zimmermann, Christian Jacob, Wernerr Menzel, Christoph Zimmermann, Simon Dietzen Duty Editor: Martin Höchemer Project Manager Publishing: Anja Heidbüchel Advertising Sales Manager: Anja Heidbüchel PSI Journal 7/2016 PLASTIC, THE MIRACULOUS MATERIAL Plastic is a miraculous material. And this miraculous material comes in a wide variety of mouldable materials that can be used for innumerable purposes. What only a few people know, however, is that plastic was not originally a synthetic material: birches provided the first plastic in human history in the form of tar from birch bark. Of course, the manufacture of promotional products would be inconceivable without the molecules called polymers that can be purely synthetic or obtained from natural materials, which is why we are devoting one of the upcoming product themes to them, along with wood and leather materials. In addition, articles from the areas of “paper, packaging, and finishing” are being presented. Please give some thought right away to the product theme of the October issue, grouped according to “Festivals and events”, as well as “Corporate fashion, leisure and outdoor looks”, and send your product presentations (image and text) by 18 August 2016 at the latest to: Edit Line GmbH, Redaktion PSI Journal, E-Mail < PROMOTIONAL PRODUCT LOGISTICS WITH BRAINS The company ztv offers its services successfully to various lines of industry on the market. Examples of its focal points are promotional products logistics, event logistics and e-commerce logistics. Since May 2016, ztv has been the PSI’s Business Partner Plus and will be running the dispatch station at the PSI 2017 for the fourth time: reason enough for a new advertising campaign with the slogan “Promotional product logistics with brains”, which we will be presenting in the next issue. < MAHLWERCK HAS ITS SILVER ANNIVERSARY The promotional ceramic specialists at Mahlwerck Porzellan celebrated their 25th anniversary with a thoroughly enjoyable anniversary festival and 300 guests. The event was held in the Kesselhaus of the Alte Spinnerei in Kolbermoor and thus only a stone’s throw from company headquarters. The celebration was the mirror image of a successful yet cordial family enterprise culture.^ < KEY ACCOUNTS Key Account Manager: Armin Cyrus, Tel.: +49 211 90 191-161, CROSS MEDIA SALES Sales Manager: Senija Menzel Tel.: +49 211 90 191-114, Karsten Böhme Tel.: +49 211 90 191-321, Sales Executive: Thomas Passenheim Tel.: +49 211 90 191-150, Alexandra Rymanova, Tel.: +49 211 90 191-315, alexandra.rymanova@ REGIONAL CONTACTS Belgium and France: Reed Exhibitions ISG Belgium and France Alexandre Graziani Tel.: +33 1 79719320, Italy: Reed Exhibitions ISG Italy s.r.l. Luigi Quadrelli Tel.: +39 02 43517048, Spain: GPE S.L. Olga Pons Tel.: + 34 93 4244000, Turkey: Istexpo Ismail Sezen Tel.: +90 212 275 8283, UK: Reed Exhibitions ISG UK Daniel Cordock Tel.: +44 20 8439 8918, Design: Edit Line GmbH, Mainz by order of PSI Promotional Product Service Institute, Reed Exhibitions Deutschland GmbH Layout: Stephan Weiß, Stephan Flommersfeld, Kerstin Vogtmann, Carlotta Katzer Photos: Lars Behrendt, Ursula Geppert, Martin Höchemer, Anke Zimmermann. The title theme and editorial content include the use of photos from Translations: Translanguage, D-40885 Ratingen Printing: Kössinger AG D-84069 Schierling Advertisement price list no. 48 of 1 September 2015 applies. ISSN number 1436-6193 Signed articles reflect only the opinion of the author. The publisher shall assume no liability for unsolicited manuscripts, photos and other documents. Return only if return postage has been paid (likewise no liability). For members of the PSI, the subscription price is included in the membership fee.

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