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www.psi-network.de PSI Journal 7/2016 ZEITGEIST Lediberg has a typical seventies format revived in its Reporterkladde. It used to be the basic equipment of roving reporters, while today it is the trendy format for quick notes and comes in many different colours and advertising opportunities. The exclusive “football trainer” and “football reporter” editions show how creatively these products can be used. The app format is an innovative supplement. Square and trained in the digital world, these notebooks from Lediberg make it fun to let your thoughts roam free – advertising included. PSI 42438 • Lediberg GmbH • Tel +49 5261 606-0 info@lediberg.de • www.lediberg.de SETTING TRENDS – WRITING TRENDS Uma has developed a true trendsetter in writing instruments with its “Vogue” model. In fact, the new Vogue can almost be considered a fashion accessory. The case shows innovative courage with its clear lines: straightforward, elegant and systematically colour-reduced. This is combined with a desire for detail translated not only by the push-button and the tip made of glossy, chromed metal, but especially by the curved metal clip. In the standard version, this chic detail is similar to a curved paper clip; in the XL version, it is almost like a hair clip. This is particularly highlighted by the clip holder which is available in multiple colours – thus making the Vogue an optimally individual advertising media. The proven uma TECH refill ensures more than 4,000 metres of long-lasting writing enjoyment. In addition, the Vogue can be individually covered with digital film transfer printing (uma Visual): individually designed with favourite colours and patterns. PSI 41848 • uma Schreibgeräte Ullmann GmbH • Tel +49 7832 707-0 info@uma-pen.com • www.uma-pen.com 81

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