Get the FLASH PLAYER to view this magazine:

Get Adobe Flash player

- or -

View as HTML version

12 FOCUS PSI Journal 7/2016 www.psi-network.de In our view, CRM is an increasingly important tool in active corporate management. That is why we have integrated the CRM module for acquisition/new customer acquisition/customer retention and marketing in our software from the outset, and are systematically working on its further development. Relationship management is supported by a variety of tools that cover the entire communication with the customer and make it comprehensively and quickly understandable for all employees. The CRM is also closely meshed with the information system, thus making it possible to actively plan on the basis of information gathered from all customers and to send relevant information on products and services (cross- and up-selling) for In 2015, PSI invested a large amount of money in the development of its search engine and the associated meta-database. The aim is to establish a standard for data exchange in the promotional products industry and to make efficient sourcing and marketing tools available to the industry. A database system – the data aggregation system – manages this data stream with “Thanks to CRM, you can provide a service level that would otherwise never be achieved.” Thomas Brecht, Offene Systeme Software! marketing activities to existing and new customers. The various evaluations can be carried out contextually and situationally direct from the different applications. By evaluating the increasingly complex and extensive (customer) data according to various criteria, the user can easily make the right decisions, thus directly facilitating the organisation of work and the productivity. The tight integration of various CRM functions in the central productivity tools that are geared to the GTD methods (“Getting Things Done”), tasks are eff ficiently handled by the team. Through the information system, numerous data sources can be read and evaluated individually according to any criteria that are deliberately not predefined. These findings on the basis of their own current data pro- numerous suppliers and consultant distributors. Some of the major suppliers are already connected directly to the system via so-called connectors. Various channels such as stores, a search engine and datasets are available for more than 70,000 products with more than twice as many variants. The system is intended to relieve all industry participants of individualised vide users a decisive edge over their competition. The flood of information to be considered in daily work (deadlines and due dates of tasks, (resubmission) dates, inventories, open customer inquiries, etc.) is managed and monitored by the system for all kinds of users This enables a very high service level to be achieved. Task management tools enable efficient team collaboration and maintain an overview from different perspectives. Offene Systeme Software! provides the industry with KS1, a proven IT industry solution with merchandise management, a product database and a webshop. < www.ks1.de info@ks1.de PSI DATA AGGREGATION SYSTEM: WELL CONNECTED TO THE BENEFIT OF CUSTOMERS and therefore expensive, complex work. That is the major aim. Until then, a rocky road still has to be overcome. It is important that most of the industry now move forward and invest in digital infrastructure. But please not in proprietary systems. We are working together with the industry participants. PSI is happy to provide information. <

Page 1
Page 2
Page 3
Page 4
Page 5
Page 6
Page 7
Page 8
Page 9
Page 10
Page 11
Page 12
Page 13
Page 14
Page 15
Page 16
Page 17
Page 18
Page 19
Page 20
Page 21
Page 22
Page 23
Page 24
Page 25
Page 26
Page 27
Page 28
Page 29
Page 30
Page 31
Page 32
Page 33
Page 34
Page 35
Page 36
Page 37
Page 38
Page 39
Page 40
Page 41
Page 42
Page 43
Page 44
Page 45
Page 46
Page 47
Page 48
Page 49
Page 50
Page 51
Page 52
Page 53
Page 54
Page 55
Page 56
Page 57
Page 58
Page 59
Page 60
Page 61
Page 62
Page 63
Page 64
Page 65
Page 66
Page 67
Page 68
Page 69
Page 70
Page 71
Page 72
Page 73
Page 74
Page 75
Page 76
Page 77
Page 78
Page 79
Page 80
Page 81
Page 82
Page 83
Page 84
Page 85
Page 86
Page 87
Page 88
Page 89
Page 90
Page 91
Page 92
Page 93
Page 94
Page 95
Page 96
Page 97
Page 98