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12 FOCUS PSI Journal 7/2016 In our view, CRM is an increasingly important tool in active corporate management. That is why we have integrated the CRM module for acquisition/new customer acquisition/customer retention and marketing in our software from the outset, and are systematically working on its further development. Relationship management is supported by a variety of tools that cover the entire communication with the customer and make it comprehensively and quickly understandable for all employees. The CRM is also closely meshed with the information system, thus making it possible to actively plan on the basis of information gathered from all customers and to send relevant information on products and services (cross- and up-selling) for In 2015, PSI invested a large amount of money in the development of its search engine and the associated meta-database. The aim is to establish a standard for data exchange in the promotional products industry and to make efficient sourcing and marketing tools available to the industry. A database system – the data aggregation system – manages this data stream with “Thanks to CRM, you can provide a service level that would otherwise never be achieved.” Thomas Brecht, Offene Systeme Software! marketing activities to existing and new customers. The various evaluations can be carried out contextually and situationally direct from the different applications. By evaluating the increasingly complex and extensive (customer) data according to various criteria, the user can easily make the right decisions, thus directly facilitating the organisation of work and the productivity. The tight integration of various CRM functions in the central productivity tools that are geared to the GTD methods (“Getting Things Done”), tasks are eff ficiently handled by the team. Through the information system, numerous data sources can be read and evaluated individually according to any criteria that are deliberately not predefined. These findings on the basis of their own current data pro- numerous suppliers and consultant distributors. Some of the major suppliers are already connected directly to the system via so-called connectors. Various channels such as stores, a search engine and datasets are available for more than 70,000 products with more than twice as many variants. The system is intended to relieve all industry participants of individualised vide users a decisive edge over their competition. The flood of information to be considered in daily work (deadlines and due dates of tasks, (resubmission) dates, inventories, open customer inquiries, etc.) is managed and monitored by the system for all kinds of users This enables a very high service level to be achieved. Task management tools enable efficient team collaboration and maintain an overview from different perspectives. Offene Systeme Software! provides the industry with KS1, a proven IT industry solution with merchandise management, a product database and a webshop. < PSI DATA AGGREGATION SYSTEM: WELL CONNECTED TO THE BENEFIT OF CUSTOMERS and therefore expensive, complex work. That is the major aim. Until then, a rocky road still has to be overcome. It is important that most of the industry now move forward and invest in digital infrastructure. But please not in proprietary systems. We are working together with the industry participants. PSI is happy to provide information. <

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