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6 INDUSTRY GWW SUMMER MEETING IDEAS ARE BEING IMPLEMENTED On 13 June, the Executive Board and members of the GWW met for the Summer Meeting in Bad Nauheim. During the meeting in the charming spa hotel Dolce, it became evident that the work of the General Association of the promotional products industry is already bearing fruit. The ideas that had been formulated when the Association was founded have now been specified and some are already being implemented. A positive initial assessment. Around 1900 Bad Nauheim was a spa town of world renown. Even today the vast, lush green park and the surrounding exclusive residential area testify to the period of its former significance. The Kurhaus (spa building) located above the park, in a Neo-Renaissance style, is today a hotel and convention centre, and was the venue of the GWW Summer Meeting in mid- June. The Board met first in the morning and in the afternoon there was an informative programme on the agenda. INCREASE IN MEMBERSHIP GWW President Patrick Politze opened the meeting with some good news: The Association has grown by 17 companies since the beginning of 2016 and now boasts 313 members. The addition of new members shows that the industry feels well represented by the umbrella association. Not PSI Journal 7/2016 mann and Managing Director Ralf Samuel. quite so good is the current situation in the industry: A recent market research conducted by GWW had shown a modest development at last year’s level. Politze summarised that the promotional products industry has thus lagged behind the generally positive economic development. The industry needs to fight more than other industry sectors due to pressure from many quarters: At the top of the agenda are the restrictions resulting from tax legislation and compliance issues. The most important tasks of the Association therefore lie here. POLITICAL WORK AS THE KEY OBJECTIVE GWW defines the continuation of the political work as its main objective. The initiative “Appropriate taxation of promotional products” with a significant contribution by Dr. Janine v. Wolfersdorff (Institute of Finance and Taxes, Berlin) will shortly begin its work. In September, a group of dedicated companies together with tax experts will begin preparing a reform proposal which lays down the key points of a fair taxation of promotional products. Politze is convinced that the industry will then have a good chance to make itself heard in political circles. As the working group should also include representatives of the promotional products industry, Politze appealed to the members to participate in the initi-

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