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62 PRODUCT GUIDE PSI Journal 7/2016 www.psi-network.de PURE BEAUTY – PURE PLEASURE Beauty does not have to be something that is fleeting: The creative team at DK Verlag in Munich has proven this with the very special campaign they came up with for their customers Philips and the cosmetic brand Annayake. There are only a few regions in this world which truly stand for beauty like Asia does. The campaign’s elegance is due to the way that they linked Philip’s high-quality electric facial brush called Visa Pure Advanced with the right Asian-inspired beauty products. The DK Verlag turned this already high-quality combination into a successful and special well-rounded set by compiling suitable beauty tips in a book with visual and haptic appeal. The book clearly explains how to take care of your skin and how to use the products. The set consisting of the book, a brush and several products comes in an exclusive duo-box, which is a special beauty subscription box from the perfumery Douglas. This set has true longevity, because even though the products will run out at some point, the book will always remain at hand. Anyone who is looking for special, high-quality books to use as give-aways will be in good hands with the innovative team at DK Verlag. PSI 48489 • Dorling Kindersley Verlag GmbH • Tel +49 89 442326-228 b2b@dk-germany.de • www.dorlingkindersley.de GOOD THINGS FOR THE RECIPIENT The Baltimore bath set from Easy Gifts GmbH is a highvalue present that guarantees wellness and nothing but for its recipient. It consists of body lotion, shower gel, a pair of socks, and a pumice stone (100 millilitres each of body lotion and shower gel). The aroma is olive. An advertising message is communicated by a sticker on the transparent box. PSI 47300 • Easy Gifts GmbH • Tel +49 911 81781111 info@easygifts.de • www.easygifts.de

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