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40 INDUSTRY PSI Journal 7/2016 sic quayside shed from the imperial era right at the water, with a magnificent view over the Elbe of Hamburg’s city panorama, recorded a sharp rise with 533 visitors (2015: 303). The first week ended at the Historische Stadthalle Wuppertal, a building in splendidly lush Wilhelmine style, which according to the operator is „one of the finest concert and conference halls in Europe“ (486 visitors). RECORD ATTENDANCE The second week began in Munich at the Postpalast, the former parcel depot built in the heart of the Bavarian capital between 1924 and 1927, where 427 visitors were registered (2015: 398). In the ambience of the Meistersinghalle in Nuremberg, a concert hall inaugurated in 1963, the exhibitors and promotional product distributors welcomed 456 visitors (2015: 435). In Stuttgart 498 visitors came to the Porsche Arena, opened in May 2006, and finally in Frankfurt 651 visitors were registered in the proven Panorama Hall in the forum of the trade show grounds. Ralf Samuel was to be proven correct with his initial forecast because with 4074 visitors Newsweek significantly exceeded last year‘s result (3823 visitors). < TALKING TO PATRICK POLITZE A YEAR OF SUPERLATIVES On the fringe of the final day of Newsweek 2016 in Frankfurt am Main, we had the opportunity to speak to GWW President Patrick Politze about the first Newsweek under the aegis of the new General Association. Patrick Politze not only looked back at this year‘s promotional products trade show, he also took a look at the year 2017. The suppliers’ experts advise how promotional products work most effectively. After day 8 of Newsweek 2016, what is your initial conclusion? On the whole, it was a year of superlatives. With around 4,000 visitors, we achieved a new record. Overall, we recorded a growth of over ten per cent. In Hamburg alone, we had an increase in visitors of 70 per cent. What has been satisfying at all locations was the continuous public traffic. This was also confirmed by the exhibitors. We are glad to hear this, of course. Especially as we had almost 100 exhibitors. Moreover, there were also 150 promotional product distributors who came with their own counters. Newsweek had a modified concept this year. What was it like? We worked on the stand concept. More space for the stands, which was beneficial for the whole atmosphere and created a more open character. In addition, we opted for a reduction in the number of products. Our motto was: a maximum of ten exhibits. This should also provide more time for talks. It is important to bring together the competence of both consultants and suppliers. Even though Newsweek has existed for 13 years, it was also a bit of a premiere. After all, it was the first Newsweek under the aegis of the new general association GWW. What effect do you think this has had? We see greater confidence among the promotional product distributors. This is due not least to the new General Association. We are now a large group. This has once again given the whole thing a huge boost. After Newsweek is before Newsweek. Have you already made plans for 2017? In any case, we want to optimise the stand design. We are also going to give some thought to the choice of venues. This does not involve the locations, but the venues are being scrutinized.

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