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64 COMPANY TROTEC RECORD SALES IN LASER TECHNOLOGY Trotec continues to grow. The Austrian manufacturer of laser equipment for cutting, engraving, marking and engraving materials generated a turnover of over 100 million euros in 2015 for the first time. The increase marks a new record in the company‘s balance sheet. The record turnover resulted from a growth of 42 per cent over the previous year, on the one hand in the core segments, and on the other, through the development of new product lines as well as the acquisition of a manufacturing company in USA. According to the company with headquarters in Wels, Upper Austria, two thirds of the increase in turnover was generated from organic growth. SYSTEMATIC STRATEGY IMPLEMENTATION “As a laser system manufacturer in the hightech sector, we broke through the barrier of 100 million euros turnover in 2015. We already set ourselves this goal as a vision in 2008. The ongoing expansion of our technological leadership and the systematic fo- Managing director Dr. Andreas Penz PSI Journal 6/2016 Upper Austria. cus on customers are our success factors. I am proud that we have achieved our defined goal through systematic strategy implementation,” explains managing director Dr. Andreas Penz. Business in core markets such as Germany and the USA developed particularly strongly in 2015. “The outlook in these export markets in the future is also very positive. In the medium term, particularly large growth is expected in the Asian market,” says Penz. CONTINUED GROWTH Trotec employs more than 450 people and has production sites in Austria, Germany and the USA. The plant in China is currently under construction. The laser manufacturer is characterized by global direct sales in key markets and by training field staff at the in-house academy. Trotec is internationally positioned with 16 sales subsidiaries. According to the company, the growth trend has remained constant with an average growth of 24 per cent over the past 15 years. “Our entry into new product areas such as the in-house production of engraving materials through the acquisition of ‘Innovative Laminations Company’ in 2015 and the formation of the new division ‘Large-format plotters’ ensure the continuation of this development,” emphasises Dr. Andreas Penz. Trotec has already set itself a new goal: “The company will continue to pursue a course of growth as the first point of contact for laser customers worldwide.” <

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